5 tips to choose the ideal cosmetic container

Oct. 21, 2024

5 tips to choose the ideal cosmetic container

What is the best container for &#;dressing&#; a cosmetic? What are the most environmentally-friendly materials? How can we attract the customer&#;s attention? These are some questions that may come up while choosing a cosmetic container.

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Characteristics and values are two key aspects to be considered when choosing the packaging for a cosmetic product. These aspects will play a decisive role in deciding what the container and the outside packaging should look like and how they will be presented to customers to ensure that the latter notice it. Below are 5 tips that will help you to choose the right packaging for a cosmetic product.

Preserve the cream&#;s properties: Product preservation is what matters most. A cosmetic is comprised of more than one ingredient, which may be natural or chemical, all of which require specific conditions to maintain the properties. This is why, before finding the ideal container, we need to take into account what each one of the product&#;s components needs and what the best materials for preserving them are.
Be environmentally-friendly. With every passing year, consumers are becoming increasingly more concerned about using environmentally-friendly and non-polluting materials. This is why manufacturing trends are shifting towards materials that fulfil both of these consumer requirements.
Have a high rate of recyclability/Be recyclable. Another tip for choosing a good packaging for cosmetics is that the material used to manufacture it can be recycled. One of Rafesa&#;s most important commitments in recent years has been to include cosmetic containers with a high degree of recyclability in its catalogue. PET has become one of the most sought-after materials by companies, since it is one of the most recycled materials and which also keeps cosmetics in good condition.
Be ergonomic. Consumers truly appreciate containers that are easy to use. If a container is difficult to open or use or the customer is not used to it, they will reject it and get a bad impression of both the product and the company and will therefore be unlikely to buy it again. This is why consumers must get a good impression, and if the product is easy to use they will probably buy it again.
Attract attention. Be seen, attract consumers&#; attention, stand out from the competition&#; these are some things that should be taken into account before beginning to design a container. Form or shape, materials and decoration are the three key elements in building the perfect packaging for a cosmetic product. Always observing the philosophy and the values of company and product and being conversant with consumer taste and preferences.

Skincare Packaging Basics: Choosing the Right Material ...

When you are getting ready to choose your skincare packaging &#; which we recommend you do as early in your skincare launch plan as possible&#; you&#;ll want to pay attention to the material of that package and how it will, or won&#;t react with your product.

Natural, green skincare products are full of great ingredients like essential oils, fatty acids, natural surfactants, and fruit acids, all of which will react badly to some types of material. Butters and creams will leach through Kraft paper bags. Acrylic jars can crack. Polypropylene is great for battery cases, but not for facial serums. This short guide can help you navigate your skincare packaging.

Preferred Materials for Skincare Packaging

Polyethylene Terephthalate (PET)

PET is also known as PETE or Polyester. PET stands for Polyethylene Terephthalate and is mostly used for the manufacturing of plastic bottles for cosmetics and for beverage consumption. PET is popular because it provides a sound oil barrier between the plastic and the product inside. This helps prevent the chemicals attacking the plastic and deteriorating the material. PET can also be a very clear plastic and can look like glass once set to its desired shape. PET can also be manufactured in virtually any color, and you&#;ll easily find stock colors at most packaging companies.

PET comes in a variety of &#;squeezability&#; ranges from semi-rigid to rigid. It is very lightweight, which helps reduce shipping costs. It is strong and impact resistant.

If your product has a lot of essential oils, high alcohol content, or other solvents, this will be your best plastic option.

Container types: bottles and jars like these from Container & Packaging and Berlin Packaging.

Polypropylene Plastic (PP)

Polypropylene Plastic is BPA-free and 100% recyclable in the US (number 5), it is a popular choice for tubes and for cosmetic containers.

Container Types: Squeeze tubes like these from CTL and round, twist up deodorant tubes like these from Qosmedix.

Glass

Glass is upscale in cosmetics and commonly seen as an eco-friendly option, though, glass can be expensive to ship and to handle in manufacturing. Dark glass jars are excellent for essential oils, serums, and lotions high in vitamin C, and for anything you&#;d like to have an upscale look and feel. Be cautious about glass products for scrubs and bath gels as they can be broken in the tub and shower. Glass can come in clear, frosted or colors.

Container Types: Vials, roller ball applicators, glass EO drams, jars, bottles like these from Berlin Packaging.

Metal

Metal has a great look but needs a special coating to work for products with a high percentage of essential oils. You&#;ll want to check our product in the metal container before you invest to see how it stands up to rusting and generally looking beat up. Metal lids can be easily dinged during manufacturing and shipping, so be cautious with aluminum lids. Metal can also be used as a coating on a plastic-lined bottle.

Container Types: Flat tins, deep tins, screw-top lids and aluminum bottles like these metal containers from Container & Packaging.

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High Density Polyethylene (HDPE)

High Density Poly Ethylene (HDPE) is known for its durability and strength; it is highly resistant to most acids and is good for products with solvents like alcohol and also surfactants. It&#;s not great for products with a high essential oil content, as it can react with the EO and leach the plastic into the product. Yuck.

Although HDPE can never really be clear or see-through, it can be translucent so you can see your product inside the bottle and you can color match most colors. It is one of the easiest plastics to recycle and has a wide variety of post-consumer uses. HDPE is marked with a 2.

Container Types: Jars and bottles with opaque white, natural, black like these from Raepak.

Retail Shelf Appeal

Once you determine the type of material you&#;ll put your products in, you&#;ll want to think about the shelf appeal. Will your package appeal to your customer, does it support your brand image &#; high end vs. value driven, etc. Then work with your manufacturer to be sure they have the equipment to fill it and that you can easily label it &#; with silk screening, printing, or labeling.