More and more agencies are replacing their adverting properties from static to dynamic LED displays because as of now motion content is more appealing and attractive in comparison to static ads. As an advertiser, you must be ready for this battle with updated technologies and more advertising properties. If you want to beat your competitors in business and want to grab more market cap, it&#;s possible only with Led Display Screens.
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If you are planning to buy an LED display for an advertising purpose, here are some of the most common questions to ask before purchasing your new LED screens.
1. Where are you planning to install your Led display?
This is perhaps one of the single most important questions to ask yourself, as the response will effectively answer a whole lot of smaller, equally important questions too. For example, will the screen be indoors, or outdoors? That&#;s going to affect the level of resistance it will need to have against inclement weather such as heavy rain, and possibly against other factors such as sea spray.
Once you&#;ve worked out the location for your LED advertising display, you&#;ll next need to think about exactly how high off the ground it will need to be, which will affect the ideal viewing distance for onlookers. The answers to all these questions will then help you make a firm decision on exactly how big or small your screen will need to be, and what pixel pitch will be appropriate for the level of detail you want to convey.
2. What purpose will your Led display serve?
This is another equally important question. On a very basic level, the answer is simple: the purpose of your LED signage is to display your content to viewers. But what you&#;ve got to consider is: what&#;s the nature of that content?
Are you simply looking for an LED advertising board to promote your product, service, or event? Or are you using it to provide them with useful information, like times, dates or schedules? Perhaps you&#;re planning on using it to entertain or to tell them more about their surroundings, or build stronger relationships with your customers by introducing them to your team or core values. You don&#;t have to narrow your options to just a single one of these, but the more specific you can be, the easier it will be to narrow down your choices with regards to exactly what screen you need.
3. How Bright Will it Get?
One of the most beneficial aspects of LED lights is that they can be fully customized. The technology used within them allows the lights to be significantly brighter than traditional incandescent bulbs. This is a great benefit to using LED lights, especially for these kinds of display purposes.
Most companies will have a projection for how bright the display will be and in turn from how far away it can be seen. This is an especially important factor to consider when your LED display is an advertising sign. You want to be sure that your advertising will be visible to the surrounding high traffic areas. Since you can customize the brightness, you should be able to achieve the look you&#;re going for in most display options.
4. Who are you planning to target with LED advertising displays?
If you&#;re planning on targeting your content to sports fans, one of the best options will be an outdoor screen with a larger pixel pitch, installed inside (or in close proximity to) sports stadiums.
If you&#;re targeting business people or commuters, on the other hand, it&#;s worth considering installing your digital advertising display in a major transit hub, like a train or bus station. You&#;ll also need to think about what your target audience is likely to be doing when they see your display, and how much time they&#;ll have. LED displays in museums can afford to be smaller and much more detailed, as audiences will be wandering around the space at their leisure. Commuters on the other hand are much more likely in a hurry when they see your display, so you&#;ll need to keep your content short, sharp, and eye-catching. In fact, speaking of content, it&#;s also worth asking&#;
5. What type of content are you planning to display?
All your decisions so far will inform your answer to this question. Once you know where your screen is going, what you&#;re using it for, and who you&#;re targeting, the next logical question is to think about exactly how you&#;re going to reach them. If they might be willing to slow down or stop for a video feed &#; or if it&#;s specifically your content they&#;ve come to see &#; then HD or 4K video might be an idea.
If they&#;re on the move to a set destination on the other hand, such as their next train or bus, then they&#;ll find a lot of value in concise, informative content like departure times and schedules, and content like LED tickers for rolling news or imminent events. If your target audience is out shopping, on the other hand, you can afford to be a little more experimental and playful with your content, as they&#;ll be even more open to new experiences. (In fact, we&#;ve got quite a few specific suggestions on the best ways to get the most out of your digital and retail signage!)
6. Where are the serviceability points?
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The best designs allow for full access from the front, so tiles can be replaced and electronics can be repaired without deconstructing your installation. Most products will also require rear access for certain components. It&#;s important that you understand which components can be accessed, and from which side of the tile. The best products allow individual tiles to be replaced from the front of the LED video wall, without having to remove the entire cabinet, dramatically reducing service time and operational costs.
In The End
So, that&#;s all the important questions covered. But if you need any more help, that&#;s exactly what we&#;re here for at OneDisplay. Our Led displays are used across a wide array of sectors, giving us a great breadth and depth of expertise &#; so whatever queries you need addressing, you can trust us to have the answers! Feel free to us at [ protected]
Main area of activity in our company is inseparably linked with mobile LED screens. That&#;s what we&#;ve been doing for so many years. These are the solutions that has helped many of our customers make their rental offer more appealing. It is also a reason why our products came into existence.
The introduction of LED screens.
LED stands for light-emitting diodes. American engineer Nick Holonyak came up with this idea in . Initial intentions weren&#;t even remotely as sophisticated as a current solutions. Early models consisted mainly of red diodes thus were unable to display colorful images. It was not until the s when the first fully functional LED arrived hence paved the way for the video walls.
How to display colourful images?
The key to answer that question lies in additive colour model &#; RGB. Wide variety of hues is possible to display using only three primary colours. Additive model means that the light from the diodes is added together. As a result it is possible to reproduce broad array of colours. One pixel consists of three diodes.
LED displays &#; efficient and power saving
In essence, LED displays are an arrays of pixels that combined together are able to display images. These efficient solutions are commonly being used in regular TV&#;s and video walls alike.
What you should know about LED video walls.
Here are some concepts you should be familiar with when looking for your first video wall, both modular and mobile. There are 5 things about LED screens that you should know.
1. Determining image clarity with pixel pitch.
Pixel pitch is a very important feature of your LED panel. It informs about the distance measured between the center of one pixel to the center of an adjacent pixel. This factor along with screen size tells you about resolution and pixel density. These values are important while planning for what kind of job you need your screen. It also tells you about the viewing distance. The higher the pixel pitch the higher the distance from the screen to get sharp image.
2. Light up your event.
Without light none of it would be possible. You certainly need to consider your new screen in terms of brightness. It is important because you may face various lighting conditions while using your video wall. Screen brightness is measured in nits. The higher the value the brighter the screen. If your unit is too bright and you use it in dark areas it certainly won&#;t be comfortable to look at. In contrast, using dim display in broad daylight might not be the best idea either.
3. IP rating &#; what happens when it rains?
IP rating determines how well LED screen is sealed against all kinds of harmful external conditions that might occur while using your device. Every piece of LED equipment installed on our trailers is water and dust resistant. Since these are outdoor displays, there is no risk of damaging delicate electronic devices.
Level of protection is determined by the digits in the IP Code. You can learn more about each number in this article on Wikipedia.
4. Difference between DIP and SMD
Both technologies do the same job but the design principles are different. In the case of DIP, we talk about three separate diodes, each displaying a different colour. SMD consists of three colours mounted on a die to form one seamless diode. Since DIP is easier to manufacture it also is more cost effective. In contrast, SMD due to its compact form allows packing more pixels onto the screen thus achieve higher resolution.
5. Refresh rate &#; how fast is your screen.
It is a value that informs how many times per second your screen displays data. It sometimes maybe confused with frame rate but these are different values. If video frame rate is 24 fps and refresh rate is 48 Hz that means that every frame will be displayed twice.
Typically in case of LED screens minimum refresh rate is 400 Hz. To capture beautiful, flicker-free photographs of your screen, refresh rate needs to be at least Hz. Modern constructions can go as high as Hz but it sometimes may result in reduced brightness.
Check mobile LED screens.
In this article we are describing only a few basic concepts. There are many more things to consider while looking for LED display. If you are in search for your first LED video wall, check out our products to find out why mobile LED screen might be a better option for your business. Feel free to ask any questions.
For more information, please visit LED Screen Manufacturer.
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