A guide to buying Puerh – high-end edition

Please refer to Puerh tiers quality for a detailed explanation of the various tiers and the companion article The truth about old and ancient trees puerh to understand why most of the very top tea you see online is at best T3.

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After having bought more than 100 different high-quality cakes and hundreds of samples (spending more than £50k in the process!), I’m here to report on how to identify and buy the higher end (T4 and even T5).

Most of the very high-end ones came from many tens of individual Taiwanese collectors and enthusiasts, where the very best pricing for the highest quality of aged puerh can be found. This experiment would’ve been so much more expensive if I bought from businesses or from mainland China.

 

Recent Updates on Puerh Pricing

A recent article published on the TeaForum discussed the impact of storage methods on the market value of Puerh tea. According to the forum, traditional wet storage methods that were common before the 2000s are becoming less popular, while the trend towards "dry storage" continues to rise, increasing the market value of such teas significantly.

 

Reference pricing

Anything higher than reference and you know this is overpriced tea for its quality. Higher pricing is generally given to “famous” or hyped cakes. If someone’s talking about it, or the brand/vendor is famous, it’s extremely likely that’s happening.

Indeed, there’s a lot of variance to account for marketing/famous cake effect, and the reference pricing is the lower end you should expect to spend to achieve this tier of quality.

Anything much lower and you know the vendor doesn’t have the experience to really judge what they’re selling (or is in bad faith).

Tier Market share Reference pricing (357g) Trees 5 Legendary ~0.01% $1,000-$10,000 Pure (100%) unmanaged ancient tree 4 Extraordinary ~0.1% $500-$1,000 Medium-high % of unmanaged old/ancient tree material 3 Excellent ~1% $200-$500 Some % of old tree material 2 Good ~2% $100-$200 High % of Living Tea 1 Ok ~5% $50-$100 Clean 0 ~90% $20-$50 Plantation

 

Is it real?

A few thoughts that may help in identifying whether what you see advertised is real T3/T4/T5:

 

Scale is the enemy of highest quality

Passionate people with connections to each other make the very best tea. It simply is not possible to dedicate the needed amount of time producing more than a few thousand cakes a year.

Personal oversight is needed not just for processing but also to ensure the collected material is really all T4/T5 quality, no cheating happens and, of course, the more tea one tries to produce, the more areas one need to get the tea from. It gets extremely complicated very, very soon.

 

Businesses can’t generally afford to make T4 and T5

Imagine doing that while trying to run a business, perhaps one selling to the underdeveloped western market, where there’s almost no one willing to pay $1000+/cake for this kind of quality.

Given these constraints, T4/T5 is almost unheard of for westerners to be able to buy.

The only producers I know that make actual T4 are CSH and some of the Taiwanese boutiques (see below).

Some of the more known Taiwanese boutiques may produce some T5 (generally not for public sale), but the reality is most T5 is tiny productions by tiny producers that we’ve never heard of before in the west, and are quite obscure even in Taiwan.

 

 

Why does a cake cost as much as it costs?

A combination of these factors:

1. Marketing and hype: If you’ve heard people talking about this tea online, it’s nearly guaranteed a high % of the price is due to hype. If the producer has flashy marketing, same.
2. Fancy processing: Some cakes have very “fancy” processing without the corresponding high-quality material. You can generally tell because most of the interesting things about the tea happen in the mouth only without having deeper effects in the body and in terms of Qi.
3. Manufactured exclusivity: A lot of “limited release” by bigger producers' cakes go into this category. It’s not that they’re bad tea, but again, price inflated compared to quality.
4. Quality: Generally the highest % of the price really going into quality material can be found in private labels, custom productions, and tea from factories no one is talking about (Mengku is an example of a biggest producer that was never hyped).

Of course, the trouble with private labels and custom productions is that you could literally get anything, you don’t even have the basic quality guarantee that boutique producers have.

So you need to sample more. But a lot of the time, you must buy a full cake because Asian dealers don’t want to deal in samples, so it becomes really important being connected to people that have already done a lot of sampling and can either direct you or, even better, sell you samples.

In short: both for producers and online shops, there’s the ones with a very high reputation and marketing where you get a basic guarantee what you buy is decent, but you pay dearly for this privilege, and then there’s “everywhere else” where quality could be poor or really great relatively unpredictably, and you need to trust your judgement in sampling. This is the main trade-off of buying higher quality Puerh.

 

Some known boutique producers (T3 and T4)

Some of my thoughts of the quality of some boutique producers you may have heard of already:

 

Xi Zi Hao (T3/T4)

Known for “soft” processing and relatively soft tea, XZH is the best-known “boutique” producer in the West.

There are a lot of productions, certainly a lot of T3 and some T4. Not all productions qualify for a T3/T4 and even the ones that do, often can be quite overpriced.

As I said above, scale is the enemy of quality. However, with that said, XZH is one of the best sources of T3 in the relatively big range they offer.

Note that in the official catalog, pricing for the last few years is reasonable. Pre-2010 pricing is a piece of science fiction (secondary market/collector prices can be many times lower) and anything in the middle is likely overpriced but not as impossibly as pre-2010.

This is a very common strategy for many boutique producers: the list price for old tea is artificially high as a way of marketing and achieving higher prices for more recent tea.

 

Cheng Sheng Hao (T3)

CSH is a bit more on the factory side of the spectrum.

CSH originally had exclusive contracts with Lao Ban Zhang, Naka, etc., and has produced some very interesting T3 over the years. There could be T4 too, but I haven’t personally tried them.

 

XZH supply professional and honest service.

Chen Yuan Hao (T3/T4)

Starting to get very elitist, early 2000s CYH is very hard to find, very collectible and, being in small quantities, often overpriced because of it.

Some early CYH is T3, some T4, with a processing halfway between soft and traditional.

There’s a series of 2008/2009 cakes from younger trees under the CYH brand, these are nothing like the rest of their productions.

I’ve written a review of some excellent CYH tea from the 2000s.

 

Yang Qing Hao (T2?)

At least one friend told me of pesticide-induced headaches, and I feel quite a bit of off-flavours in the productions I tried. Thin tea, it’s hard to say many positive things about YQH at the current pricing.

Seems to be the textbook case of marketing hype and fancy processing inflated prices. At the bottom end are some plain bad teas, at the medium end forgettable teas that hardly reach T3, and I gave up on this brand before trying the high-end.

Some people seem to like it. I don’t know exactly why. One possibility is that they may put a premium on refined processing over good quality material.

 

Wisteria tea house (T3/T4)

Taipei’s oldest and most beloved tea house has its own high-end productions (very few and mostly homogenous quality).

Traditionally processed tea (but with better base material than most factory cakes) with relatively traditional storage (and some storage flavours in the tea, particularly in maocha and older teas).

Good T3 by origin available. If it wasn’t for the storage flavours could reach T4.

It turns out some of their tea without the heavy storage flavour is available, these can easily go T4.

 

Ba Hong Ying Jin (T3/T4)

Some cakes are made by Zhou Yu of Wisteria; some others are also good examples of T3 and T4 (before 2015). Most have beautiful collectible wrappers too!

Post-2015 processing styles change and quality diminishes, the brand is not interesting anymore.

2009 and 2010 also mostly forgettable as they didn’t press their own cakes, 2011-2014 is the peak.

 

 

T5: Pure (100%) unmanaged ancient tree material

1 It’s not sold in the west

There’s no market for it, let’s be serious.

 

2 It’s generally not sold on a website – even in Asia

There’s too little of it, and it goes by connections. Generally, if it’s publicly available with flashy marketing, it’s simply not the real thing. It really takes a lot of circumstances to come together to be able to buy a T5. We have some online at times, and it’s not easy to keep stock around given how pricey it can be.

The only exception is some of the boutique producers above could theoretically have a real T5, however the pricing would be on the top end or way over reference pricing. For T5 any pricing goes really, some people in Asia will simply pay whatever, and if they have money but not the expertise to validate whether the tea is what it purports to be. In this case, buying the most expensive tea from a known boutique producer is actually a sensible way to acquire T5.

 

3 It’s extravagant

The law of diminishing returns hits very soon.

Absolutely amazing experiences are possible in the T4 category so much that there’s no reason to only drink T5.

We want to make it available to make the Puerh world a bit less elitist, but let’s be clear: being able to experience and recognise this kind of tea is eye-opening, drinking it every day is not necessary.

 

My Overall Buying Strategy

Criteria I use to buy aged Puerh for myself:

1. Regardless of it being factory or boutique, it feels good to drink now, it certainly doesn’t have off-flavours or “I need to change just this thing for it to be palatable”. I’m looking for something good that will be better, not for something ‘okay’ that will be good as it’s just too unpredictable with storage conditions in the west what will transform massively over the years.
2. For long-term aging, go for factory tea in the $50-200/cake range that has a lot of strength left and ideally already 10-15 year old. I’d want to age this kind of tea on a 20-30+ years timeline
3. Buy the very best of mid-2010s single area ancient tree I can get now. Being a few year old helps to see how the cake will age, but I don’t expect as much transformation over a 20-30+ year old period from this kind of tea, so the ideal age to buy is around 3-7 years and will be consumed when I get to it organically, without needing to wait a specific time line.

Aging Puerh is a very large topic and I mean to write some essays specifically about it, this is just a small preview since people have been asking me about it a lot.