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Daltile Launches New Quartz Products

[Dallas] Daltile recently launched three new designs into its ONE Quartz extra-large quartz slab program. According to the company, these new products are among the largest quartz slab products in the world. &#;These new extra-large slabs exemplify how the beauty of marble and stone visuals nicely combines with the durability and low-maintenance of quartz &#; and at a price that easily fits into both residential and commercial budgets,&#; said Roy Viana, director of natural stone and slab for Dal-Tile LLC. &#;W...

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• News
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Scale, Service & Stability all in the States

AHF&#;s US footprint creates innovation & flexibility [Mountville, Pa.] In just five years, AHF Products has built a domestic footprint, one of the industry&#;s largest, that includes 12 U.S. hard surface manufacturing plants ready to serve its customers and set them up for success. And while the company has the bandwidth to deliver on the promise of quick delivery, being nimble to change and harness the latest technology and innovation, it is small enough to provide a responsive and engaging experience...

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COVER Connect New York Announces Dates

[New York] COVER Connect New York is back in its Chelsea location with its combination of new exhibitors and returning companies. Hosting forty international brands, on September 14&#;16, , in central Manhattan, the conference promotes the potential of woven flooring, from the traditional Persian or Turkish rug to ultra-modern art pieces and everything in-between, according to the company. This year, alongside more than thirty returning favorites, the show will feature new brands: From New Jersey, Bes...

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Soft, Stylish & Strong

Carpet styles appeal to consumer aesthetic & performance needs The assortment of carpet styles available today is wide and deep. And while the design is certainly there, so too are the comfort, performance and durability benefits consumers are looking for. Indeed, whether it&#;s through innovative yarn systems or manufacturing expertise, soft surface suppliers are answering the call to bring both fashion and function into the home. Here is a look at some trending styles. Fibers & Yarns Make A Diff...

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Soft Surface Battles Economy with Innovation

The soft surface flooring industry had a hard time in , due mainly to conditions in the overall economy. In , carpet and area rug dollar sales could have declined by 7.1 percent versus an industry average of -7.4 percent. But soft surface sales received a boost from an increase in carpet tile and auto and aircraft carpet sales since commercial sales and transportation equipment production increased last year, according to Catalina Research. Despite its decline, soft surface still owns 33.3 perce...

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Area Rugs Fight to Maintain Value

Area rugs are mostly manufactured overseas, and in the last six years the best year for imported soft flooring was , when the total value in millions of dollars was $4,404.1. That declined to $4,103.6 in and $3,584.6 in , according to Catalina Research. Market Turns to Value-Priced Rugs Area rugs are estimated to make up about 80 percent of imported soft flooring, including carpet, rugs, bathmats, auto and aircraft carpeting and artificial grass, according to Bart Hill, senior vice presiden...

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CALI's New Washington Distribution Center Now Open

[Encinitas, Calif.]  CALI announced the opening of its new distribution center in the Pacific Northwest, which began operations in July. A ccording to the company, t his facility marks a significant expansion in CALI&#;s commitment to providing exceptional service and product availability across the region and nation. Located at the Port of Tacoma, the new 50,000-square-foot facility is situated to receive shipping containers and maximize CALI's reach. The strategic location allows for significantly ...

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Tarkett Introduces ShoreFlor Laminate Flooring

[Solon, Ohio] Tarkett Home &#;  the residential segment of Tarkett &#; announced the launch of our latest product- ShoreFlor with Searenity Waterproof Technology. This new offering blends wood visuals with cutting-edge technology to deliver an unparalleled flooring solution for any home, according to the company. Designed to meet the evolving needs of today&#;s homeowners, ShoreFlor&#;s advanced Searenity Waterproof Technology boasts waterproof technology, specifically engineered for moisture prone rooms i...

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Wood&#;s Post-COVID Decrease

Category sees a decline after two-year uptick While hardwood remains a sought-after floor, macroeconomic changes along with competitive products in other categories led to decline in sales for . According to Catalina Research, &#;After two years of relatively strong growth, rising interest rates resulted in a declining housing market which caused flooring purchases to drop. The wood flooring sector experienced some of the sharpest sales decline in the industry in .&#; and sales were propel...

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Metroflor Joins Forces With Tri-West to Launch WPC

[Norwalk, Conn.] For its Summer launch, Metroflor Corporation, a division of HMTX Industries, has teamed with its largest distributor, Tri-West Ltd., to introduce three new WPC collections - French Quarter, and Genesis Authentics and Silhouette -- to drive WPC offerings. According to Russ Rogg, Metroflor&#;s president, the launch is in response to the resurgence of marketplace demand for higher quality and better performing rigid core floors. &#;With the renewed interest in WPC, Metroflor offers a desi...

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AHF Relocates Arkansas Manufacturing Operations

[Mountville, Pa.] AHF Products announced a consolidation of manufacturing facilities to better service customers, and as a result, the company will close its Warren, Arkansas solid hardwood flooring manufacturing facility. Production will be moved to the AHF Beverly, West Virginia facility and the AHF West Plains, Missouri plant. The company will idle the Warren facility on September 27, . "It was a difficult decision because closing a plant impacts people and their local towns. We are extremely gra...

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Tile Import & Export Markets Morph

As the tile market grows within the U.S., the export and import market for tile evolves as well. Catalina Research and the U.S. Department of Commerce reported that in , ceramic and porcelain tile imports value was $2,561 million; its volume in square feet was 1,997 million, down 376 million square feet from . Meanwhile, ceramic and porcelain tile exports&#; value was $66.1 million, with volume at 60.5 million square feet, slightly less than in , where $67.8 million worth (62.3 million square ...

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Resilient Rises Above Cost Complications

Resilient flooring in total has been the industry growth leader for the past two decades charting a meteoric rise and capturing the second largest piece of the floor covering pie in &#; LVT alone accounts for 27.6 percent of manufacturers&#; sales. Still, the category has been challenged as market sales values have dropped across categories from to . Reflecting on Renormalization According to Catalina Research, in , dollar flooring sales in LVT declined by 7.2 percent while vinyl sheet was...

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• Business Builder, Features
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Consolidation & Contraction

was bad. The first three quarters were worse. Our estimate is that the industry declined around 11.6 percent for the first three quarters. No one was immune. Home Depot, Lowe&#;s, LL Flooring, even Floor & Decor struggled. The fourth quarter was much better, but still the industry had a 7.4 percent decrease for the entire year. Residential replacement took the brunt of the bad sales. Weaker existing home sales, high interest rates and inflation scared off many consumers. (Existing home sales plun...

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AHF Debuts &#;Wood Wow&#; Initiative with HGTV Stars

[Mountville, Pa.] AHF Products announced a new partnership with HGTV&#;s &#;Fixer to Fabulous&#; stars and hardwood flooring aficionados &#; Dave and Jenny Marrs &#; for its new national &#;Wood Wow&#; campaign. This initiative aims to promote the benefits and value of hardwood flooring to help consumers understand the difference between real wood and wood-look flooring products and to give retail sales associates (RSAs) the necessary tools to help customers make informed buying decisions. &#;Hardwood flooring is the g...

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Domotex Asia/ChinaFloor Post Show Report

[Shanghai] The 26th edition of Domotex Asia/CHINAFLOOR  convened at the Shanghai National Exhibition and Convention Center (NECC) from May 28th to 30th. With a significant increase in international participation, the event solidified its position as a key global platform for the flooring industry, according to the company. Featuring 1,600 companies and brands across 230,000 square meters, the event attracted 83,850 visitors from 117 countries, including 17,923 internationals. This year's D...

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Everlasting Legacy

Southland Floors&#; next gen celebrates the past while embracing the future [Pompano Beach, Fla.] Founded in by Kenneth Henick, Southland Floors is a family-owned and operated flooring distributor that&#;s been servicing Florida&#;s commercial and residential needs for 50 years. Today, Kenneth&#;s son and second-generation Gary Henick serves as president. &#;We&#;re one of the last family-owned and operated wholesale distributors in the state of Florida,&#; Gary&#;s nephew and sales manager, as well as third gener...

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The Numbers Game

Data-driven decisions are important. Numbers are important. And while some metrics are more desirable than others, they are critical to informing actions you take or in understanding why things are the way they are &#; why your business is performing at a certain level and how challenges and even opportunities are impacting your balance sheet. While appears to be a steep decline over , floor covering sales are still a hair above &#; which posted a record increase of more than 20 percent. That ...

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• Amy Rush-Imber, Opinion, Features
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Louisville Tile & Broadlume Unite for Expansion

Louisville Tile Distributors, Inc. (&#;Louisville Tile'') and Broadlume have formed a strategic partnership to bring the Wilcox Fifty Five private label tile collection to an even wider audience. Through this partnership, flooring retailers and dealers will gain access to Louisville Tile's Wilcox Fifty Five line on their websites and in-store visualization kiosks for retailers who are partnered with Louisville Tile and utilize Broadlume's industry-leading website services and platform. This partnership wi...

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Memory Lane

Bruce Weber shares his journey as he heads to retirement    [Roswell, Ga.] After 52 years in the floor covering business, Bruce Weber, founder of American Home Surfaces Group (AHSG), Commercial USA and American Kitchen & Bath Affiliation (AKBA), is retiring. And while remaining as chairman of the board for the flooring groups, Weber has passed the leadership baton to son Joe Weber with the support of industry veteran Tony Wright.    Weber started AHSG 24 years ago with the missio...

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Carpet Styles Appeal to Consumer Aesthetic & Needs

Today&#;s consumer is looking for many different elements that go into making a carpet that will add fashion, comfort and performance to their homes. Here is a look at some trending styles:   Fibers & Yarns Make a Difference Engineered Floors&#; Dream Weaver developed Breakview, Captivating and Clearwater to appeal to the consumer with an extremely lush, soft feel. There are 60 percent more filaments in the yarn, reported Mike Sanderson, vice president of marketing for EF. &#;We&#;ve increased the bulk...

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Sustainability Spotlighted in DC

[Washington] The inaugural Flooring Sustainability Summit, held here July 17-18 at the Westin Washington, D.C. Downtown, was established to open up conversations around sustainability in the flooring industry. These conversations are particularly crucial now as there&#;s been an increased demand from end users for eco-conscious building materials. Bill Griese, deputy executive director of Tile Council of North America (TCNA), a co-host of the summit, remarked, &#;We are incredibly pleased with the dialogue ...

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Remodeling Market Sentiment Holds Steady in Q2

[Washington] The National Association of Home Builders (NAHB) released its NAHB/Westlake Royal Remodeling Market Index (RMI) for the second quarter, posting a reading of 65, down one point compared to the previous quarter. The NAHB/Westlake Royal RMI survey asks remodelers to rate five components of the remodeling market as "good," "fair" or "poor." Each question is measured on a scale from 0 to 100, where an index number above 50 indicates that a higher share view conditions as good than poor. The Curr...

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Shopping & Showroom Success

CCA&#;s Retail 2.0 simplifies the steps [Manchester, N.H.] CCA Global Partners has embraced the future of flooring sales with its contemporary Retail 2.0 showroom solution which includes tools and features that assist with showcasing product, room visualization, customer relationship management and more. Unlike the shopping experience of the past, Retail 2.0 gives the consumer control over their purchasing journey. And by putting the consumer at the helm of its operations, the Retail 2.0 system is prepari...

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Colorful Benefits

Color walls offer strategic gains for dealers and suppliers With flooring retail showroom space at a premium, one wonders why so many dealers are willing to make room for color wall displays. At least two of FCW &#;s Top 50 retailers for have committed to both Shaw&#;s Colorwall and Mohawk&#;s SmartStrand Color Wall. Nebraska Furniture Mart (NFM), #6 on FCW &#;s Top 50 list, has showrooms in Omaha, Dallas-Fort Worth, Kansas City, Kansas and Des Moines. NFM has the Shaw Colorwall in all its stores and the M...

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Mohawk Announces Momentum Roadshow

[Calhoun, Ga.] Mohawk Momentum Roadshow will kick off on Jan. 7, , in Atlanta and will travel across the country. Retailers in attendance will have access to Mohawk&#;s newest innovations in product offerings and digital marketing programs. &#;Mohawk Momentum Roadshow is a way for us to connect with our retail partners while also providing them with products that will help them stand out amongst the competition,&#; said Jeff Meadows, Mohawk&#;s president of residential sales. &#;By giving them early acce...

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Selling Laminate to Today&#;s Customer

Laminate has evolved, offering elevated visuals and performance to consumers. And retailers report that these enhanced attributes are helping the product gain importance on the selling floor. Catherine Buchanan, co-owner/showroom manager at Independent Carpet One Floor & Home in Westland, Mich., explained, &#;Even though laminate has a bad rap &#; with the new waterproof engineering and the locking mechanisms and the realistic visuals, it has become easier to sell and a much more confident product to in...

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The Business of Office Conversion

With the limited supply and high demand for housing, the conversation regarding converting underused or empty commercial spaces to residential is ramping up. Office and commercial space use has not returned to pre-COVID levels, and has not yet shown signs of recovery, according to a report on national offices by CommercialEdge, a real estate software provider. &#;The national vacancy rate was 18.3 percent, an increase of 160 basis points year-over-year. U.S. office vacancy rates have been on the upswing i...

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Getting Creative with Carpet Tile

When it comes to carpet tile, style and design covers the full gamut&#; patterns that are simple to complicated, colorations that are bold or subtle &#; but in , &#;Texture is king,&#; reported Cindy Kaufman, vice president of marketing at Mannington Commercial. &#;It is more important than pattern as it creates depth visually as well as in physical touch through tip shears and different height loops. Texture is critical to stay on trend,&#; Kaufman advised. For carpet and textiles, textures are moving more ext...

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Venux Debuts as New Sintered Stone Brand

[Nules, Spain] VENUX has entered the market with a proposal of sintered stone in the accessible luxury segment.  According to the company, this new brand of the STN Group combines design of value with high quality standards contributing to the generation of habitat spaces accessible to all. The newly launched VENUX brand introduces to the surface market a new perspective on the accessible luxury concept. With a firm commitment to purposeful innovation and democratic design, VENU...

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• Tile & Stone, News
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CNBC/NRF Reports Moderate June Retail Sales Growth

[Washington] Retail sales showed moderate growth in June amid a still-solid economy and near-zero inflation for retail goods, according to the CNBC/NRF Retail Monitor , powered by Affinity Solutions, released today by the National Retail Federation. &#;Consumers are being thoughtful about their spending, prioritizing non-discretionary purchases as they continue to face high interest rates and lingering inflation,&#; NRF president and CEO Matthew Shay said. &#;Inflation has dropped to nearly zero for goods, bu...

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CFI Opens New Headquarters in Dalton

[Dalton] Certified Flooring Installers (CFI) announced the grand opening of its new warehouse and headquarters located in Dalton, Georgia. The facility spans 20,000 square feet, including 2,000 square feet dedicated to office space, and marks a significant milestone in the company's mission to enhance the flooring installation industry. A Hub for Training and Certification The new headquarters will serve as a central hub for CFI's comprehensive training programs, aimed at certifying profession...

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AHF Launches Hybrid Resilient Ingenious Plank

[Mountville, Pa.] AHF Products announced the launch of its latest flooring solutions: Ingenious Plank. This next-generation hybrid resilient flooring sets a standard in sustainability, performance and design, according to the company. Ingenious Plank is launching across several AHF brands including Armstrong Flooring, Bruce and Robbins. Ingenious Plank embodies AHF&#;s commitment to innovation and environmental responsibility. This product is 100 percent PVC-free and devoid of ortho-phthalates, halogens, ...

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• News
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Import Cargo Rises Despite Supply Chain Issues

[Washington] Monthly inbound cargo volume at the nation&#;s major container ports is continuing to rise despite a variety of supply chain challenges, according to the Global Port Tracker report released today by the National Retail Federation and Hackett Associates. &#;Lulls between supply chain challenges seldom last long, and importers are currently looking at issues including high shipping rates, unresolved port labor negotiations and continuing capacity and congestion issues from the ongoing disruptions...

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• News
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The New Consumer Reality

Shifting Demographics & Priorities Bring New Spending Habits As COVID-fueled &#;revenge spending&#; has subsided, there have been numerous shifts in how consumers spend as well as how different demographic groups choose to spend their money. These different demographic groups are changing even within their own segments &#; neither Gen Z nor Baby Boomers are monoliths &#; and recognizing these patterns is crucial to market and appeal to them. Future Shoppers One way to look at shifting demographics and consu...

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Carpet Gets to Know the Elusive Consumer

When it comes to knowing what soft surface flooring features are most important to consumers, Engineered Floors (EF) and its residential division DreamWeaver study an assortment of factors. &#;We base our direction on market conditions, competitive influence, retailer feedback and input, and sales performance by product and collection on both existing and new introductions,&#; explained Mike Sanderson, vice president of marketing for EF. &#;We also take into consideration current styles and trends and how the...

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Lifestyle Stories

Consumers all have their personal likes and dislikes. And there are generational differences as well. Whatever the key drivers are, flooring suppliers are researching lifestyle needs and developing products and stories that deliver both the aesthetic and performance to meet consumer needs. Here are just some of the stories they tell. Stanton Brings Style For Stanton, which is known for its premium products driven by color and style, it is all about meeting lifestyle needs, explained Adam Feldberg. These...

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Industry Remains Sluggish Despite Positive Gains

The U.S. floor coverings market is weaker than forecasted earlier in the year, according to findings by Catalina Research, Inc.. The sharp increase in import shipments in late and early hinted at a recovery in domestic floor coverings demand in the first quarter. The upturn in manufacturer sales, however, seemed to have restocked inventories at distributors and retailers after they sharply cut inventory levels over the first three quarters of . Floor covering purchases, however, continued ...

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Consumer Confidence

The Consumer Confidence Index rose in May to 102 from 97.5 in April. Confidence, according to The Conference Board, is highest among those under 35 and those making more than $100K. Inflation &#; in particular the cost of basics such as food and groceries &#; is having the greatest impact on economic views. There is something fascinating about consumer behavior &#; why they spend what they spend, buy what they buy and when they buy it. At times, it is a reaction to the economy, or global chaos, and at other t...

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• Amy Rush-Imber, Opinion, Features
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Pending Home Sales Dropped 2.1 Percent in May

[Washington] Pending home sales in May slipped 2.1 percent, according to the National Association of REALTORS (NAR). The Midwest and South posted monthly losses in transactions while the Northeast and West recorded gains. Year-over-year, all U.S. regions registered reductions. The Pending Home Sales Index (PHSI) decreased to 70.8 in May. Year over year, pending transactions were down 6.6 percent. An index of 100 is equal to the level of contract activity in . &#;The market is at an interesting point w...

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• News
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Daltile Highlights Importance of Made in the USA

[Dallas] In the very competitive landscape in which retailers find themselves doing business today, the importance of quality products that are readily available is paramount. &#;Made In The USA&#; products are uniquely positioned to serve this retailer need. The Daltile brand offers customers over 80 unique Made In The USA tile collections of exceptional quality to help retailers find success in today&#;s market with their own customers, according to the company. Many of these Daltile products are also manuf...

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New Reality

From VR to AR & AI, tech transforms Rapid development in tech is streamlining both residential and commercial markets as manufacturers adapt to customer expectations and emerging AI. &#;New integrations of advanced technology are transforming the customer experience and sales process,&#; said Pad Narayanan, vice president, digital at Mohawk. Narayanan pointed to enhancements in virtual showrooms with VR and AR, analytics tools for customer insights, CRMs that streamline sales and forecast trends, and Bl...

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Relationship Builder

Ballston Spa Carpet & Tile puts the customer first [Ballston Spa, N.Y.] Celebrating some 30 years in business, a dedication to building strong relationships with customers, fellow retailers and its vendor partners continues to set Ballston Spa Carpet & Tile up for success. &#;Building relationships with other retailers is very important,&#; said store owner Joe Gagne. &#;You never know when you&#;ll need to help each other out.&#; The store, which remained open during COVID as it was deemed essential, use...

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Evolution of Innovation

At DACF, new product intros look good & promote sustainability [Shanghai] Long considered a cradle of innovation for floor covering, Domotex asia/Chinafloor (DACF) &#; held here late May &#; once again showed why it remains one of the premier international flooring tradeshows for the industry. Creative spins on classic patterns; enhanced realism through pressed bevels and EIR technology; and, unique designs created with digital printing were just some of the technologies in action here. What&#;s more, all...

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Inside the NFA

What the Alliance is really all about   [Woodbury, N.Y.] There is a certain mystique around the 40-some retailers that make up the NFA (National Floorcovering Alliance) and the organization itself. They are among the country&#;s most profitable and progressive retailers &#; a tight knit alliance that is self-governed allowing members to directly reap the benefits of the group&#;s buying power while maintaining their individual identity.   FCW had the opportunity to get inside the NFA and experience ...

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Taking to the Retail Road

Part of the NFA&#;s transparency is member&#;s willingness to open their doors to other members and share candidly their approach to the business whether it is store location or set up, merchandising, signage or product assortment, for example. &#;It is a live, in-person best practices. We are getting first-hand look behind the curtain,&#; asserted Jessica Arscott, Floortrends in Canada. &#;It is great insight to bring back to your locations.&#; And it is not just planned trips, such as this, that offer the opportu...

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Cosentino Releases Sustainability Report

[Cantoria, Almería] Cosentino published its Sustainability Report for the fiscal year, reinforcing its commitment to its stakeholders by transparently reporting on the evolution of its strategic objectives based on Environmental, Social and Governance (ESG) principles. The report is based on the Non-Financial Information Statement (NFS) reporting model, using the Global Reporting Initiative (GRI) standards. The data shown, verified externally by KPMG, showcases Cosentino&#;s progress in three areas: ...

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• Sustainability, News
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Amorim's Corkeen Revolutionizes U.S. Playgrounds

[Santa Maria da Feira, Portugal]  Sustainable, safe and accessible, Corkeen is an innovative solution for building retained fall systems in playgrounds, made from cork - a 100% natural, recyclable and reusable material, according to the company. With more than 500 projects implemented around the world, Corkeen strives for positive environmental impact. Developed and produced by Amorim, Corkeen is an eco-friendly alternative to existing accessible solutions that are composed entirely of materials of...

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• News
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RēCo Resilient/Vinyl

The annual RēCo Market Intelligence Report has held strong for 21 years. Below are the results for the tile category. Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience. For this year, fieldwork was conducted using an online survey methodology from March through May . In total, 1,028 complete surveys ...

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RēCo : Tile

The annual RēCo Market Intelligence Report has held strong for 21 years. Below are the results for the tile category. Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience. For this year, fieldwork was conducted using an online survey methodology from March through May . In total, 1,028 complete surveys ...

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Service & Selection

[Albany, N.Y.] Opened here in October , Floor & Decor&#;s 40,000 square-foot showroom and 18,000 square-foot warehouse offers seven-day storage for its customers. The store has some 40 employees and is the brand&#;s first location in the Capital District/Saratoga County metropolitan area. According to chief executive merchant Luke Langreder, what makes this store unique is the amount it keeps in stock. &#;Customers don&#;t have to wait. We offer selection, [right] price, in-stock product and a dedicated...

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Jeffrey King Named WFCA Hall of Fame Inductee

[Dalton] The World Floor Covering Association (WFCA) announced the induction of Jeffrey King into its Hall of Fame for . King, special counsel at Jones Walker and WFCA attorney since , has been a transformative force in the flooring industry according to the association, making unprecedented contributions that extend far beyond his role as legal counsel. King now stands alongside a roster of industry trailblazers and visionaries who have earned this recognition. The induction ceremony was held d...

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RēCo : Laminate

The annual RēCo Market Intelligence Report has held strong for 21 years. Below are the results for the laminate category. Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience. For this year, fieldwork was conducted using an online survey methodology from March through May . In total, 1,028 complete surv...

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RēCo : LVT

The annual RēCo Market Intelligence Report has held strong for 21 years. Below are the results for the LVT category. Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience. For this year, fieldwork was conducted using an online survey methodology from March through May . In total, 1,028 complete surveys f...

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CRI Addresses Proposed California Bill

In a statement today, the Carpet & Rug Institute (CRI) announced its opposition to California bill AB 863 (Aguiar-Curry) , which threatens the entire flooring industry, according to the company. The bill would replace the existing California Carpet Stewardship Program with an industry-funded program covering carpet, carpet cushion, resilient flooring and synthetic turf. If enacted, AB 863 would upend the progress of the current carpet recycling program, create uncertainty in California's flooring in...

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RēCo : Hardwood

The annual RēCo Market Intelligence Report has held strong for 21 years. Below are the results for the hardwood category. Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience. For this year, fieldwork was conducted using an online survey methodology from March through May . In total, 1,028 complete surv...

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RēCo : Carpet

The annual RēCo Market Intelligence Report has held strong for 21 years. Below are the results for the carpet category. Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience. For this year, fieldwork was conducted using an online survey methodology from March through May . In total, 1,028 complete s...

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WFCA Appoints Two New Directors

[Dalton] The World Floor Covering Association (WFCA) announced the appointment of two industry leaders to its Board of Directors: Doug Jackson, CEO of Cali Bamboo, and Dani Brock, vice president of retail experience at Shaw Industries. The decision, made during a vote at the WFCA board meeting on May 2, , expands the board's composition to 17 members. The Board of Directors is pivotal in the WFCA, guiding strategic objectives and ensuring professional management while upholding the organization's mi...

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Puretech Named Sustainable Product of the Year

[Calhoun, Ga.] Mohawk&#;s planet-friendly waterproof flooring, PureTech, has been chosen as a Sustainable Product of the Year by Green Builder Media. The award is given to today&#;s most innovative products that make homes more efficient, resilient, healthy, intelligent and safe, according to the company. &#;PureTech embodies our dedication to deliver sustainable and high-performance flooring, so it is an honor for Green Builder Media, a leading company focused on green building and living, to make this ...

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RēCo Report

The annual RēCo Market Intelligence Report has held strong for 21 years. Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience. For this year, fieldwork was conducted using an online survey methodology from March through May . In total, 1,028 complete surveys from specialty floor covering retailers were ...

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Voice of Customer

The Retail Market Intelligence Report &#; RēCo &#; serves a number of purposes. It takes a look at how vendors are serving their customers as well as provides benchmarking data for retailers on their own business performance. Knowing how you serve your customer, with feedback straight from them, is invaluable information. It arms you with knowledge that can help shape future goals and targets. RēCo is a vehicle for transparency, something that can be intimidating, for sure. I faced a bit of that when I went...

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PolyGood Featured in NeoCon Sustainability Lab

[New York, NY] The Good Plastic Company was featured in Metropolis&#; Sustainability Lab at NeoCon , held June 10-12 at THE MART in Chicago. Climate designer and Studio O+A co-founder Verda Alexander selected the company&#;s revolutionary Polygood &#;&#; 100 percent recycled and recyclable plastic panels&#;&#;as the primary material for the 27 display pedestals throughout the space. Utilizing nearly 1,000 lbs of recycled plastics, Polygood's presence in the Lab was a true case study for circularity, demonstrati...

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Stalled Housing Market Shifts Remodeling Activity

Rising mortgage rates and record house prices have dramatically slowed the housing market. Sales of existing homes are averaging under four million per year at an annual rate so far this year. As recently as early , homes sales were running at a pace in excess of six million per year. A major factor in this slowdown is that given high mortgage rates, many owners are reluctant to move. Mortgage rates are running around 7 percent, and residential real estate company Redfin reported earlier this year t...

• News - NEW
• Kermit Baker, Opinion, Features
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A Time of Reflection & A Call to Action

The winter convention season for the flooring industry has drawn to a close, leaving us with a critical opportunity for reflection. Having attended numerous industry events representing the Floor Covering Education Foundation (FCEF), I witnessed the enthusiasm and innovation on display. From cutting-edge products to visionary technological advancements, each exhibitor showcased their very best. However, amidst this excitement, a glaring reality looms &#; each of the products on display, regardless of...

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• Opinion, Features
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Ambassador Mid-West Floor Showroom Manager Retires

[Chesterfield, Mo.] Laura Nielsen Taylor, a 26-year employee and current showroom manager at Ambassador Mid-West Floor, has announced her retirement effective May 31st. &#;After working 26 years at this terrific company, it is time for me to retire and try something new," said Taylor. "I&#;m extremely grateful for all the blessings that came my way with working here & being part of the Ambassador family. I'm proud of the growth we achieved, and I'm leaving with wonderful memories and longtime, lasting f...

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Beaulieu Powers Vinyl Plant with Green Energy

[Waregem, Belgium] Beaulieu International Group is investing &#;5 million to transition the fossil-based energy supply of its Cushion Vinyl production plant in Wielsbeke, Belgium, to bio mass generated steam supply. A transition to renewable energy. To this end, B.I.G. is collaborating with A&U Energie, a company that converts non-recyclable wood waste into green energy and heat. This strategic move aligns with B.I.G.'s commitment to reach &#;net zero&#; for its operations by . The transition from fos...

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• Sustainability, News
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Next Gen Retailers Thrive

Multiple generations take on family businesses The flooring industry is dominated by family-run dealers, many of whom have passed down the businesses from generation to generation. In fact, family businesses are the backbone of the U.S. economy, employing 62 percent of the U.S. workforce and contributing 64 percent, or nearly $6 trillion, of the GDP, according to the Family Business Alliance, so keeping these businesses healthy and vibrant is pivotal to the economy. As part of Floor Covering Weekly&#;s ( ...

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NALFA Begins Review of Laminate Test Standard

[Washington] The North American Laminate Flooring Association announced the commencement of a comprehensive review of the NALFA/ANSI LF-01 Laminate Flooring Testing Standard. This initiative marks the first major revision of the standard since its last update in , emphasizing NALFA's commitment to ensuring the highest quality standards within the industry. NALFA recognizes the importance of regularly assessing and updating standards to reflect advancements in technology, industry practices and consu...

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Future Forecast

Commercial carpet tile sees partly sunny skies Carpet tile is a growing segment for the soft surface flooring market, according to Catalina Research in its Floor Coverings Industry Quarterly Update released in March. Catalina estimated that carpet tile sales could have increased by 8.5 percent in dollars and 5.9 percent in square feet in . &#;The sales increase reflects relatively stro ng nonresidential building construction spending since carpet tiles are generally used in commercial applications. Ca...

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On Solid Ground

Hard surface suits commercial&#;s varied needs An FCW Report Companies with a presence in commercial markets are introducing innovative new products that meet the style and performance needs of these environments. Whether it&#;s for education, healthcare, hospitality or corporate settings, there&#;s a hard surface product &#; from resilient to laminate, hardwood and tile &#; that offers a solution to the challenges faced in high-traffic spaces. Hardwood: The Aspirational Floor Genuine wood floors are coveted as t...

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Multi-Segment Specialists

Philadelphia Commercial has a style to meet every performance, budget & timeline need. [Dalton] Nestled within Shaw&#;s residential business unit, Philadelphia Commercial is building a portfolio of hard and soft surface products that meet the unique needs of non-specified, light, moderate and heavy commercial markets. The brand is also making the necessary investments needed to help its customers leverage growth opportunities and address challenges head-on. &#;Our primary focus is working with residenti...

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Driving Sustainability Through Innovation

[Allendale, N.J.] Founded here just four years ago, Aperion Surfaces continues to strengthen its hard surface product portfolio &#; including LVP, SPC and engineered wood &#; with the sustainable offerings today&#;s consumers are looking for. According to founder, owner and CEO Tony Wang, the company&#;s strategy for sustainable product development is built on a simple &#; yet significant &#; principle. &#;Businesses and humans have an obligation to contribute to the betterment of our planet and find ways to engage i...

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Sheet Vinyl Serves Commercial

While much of the vinyl flooring buzz comes from luxury vinyl tile (LVT) and rigid core products, sheet vinyl continues to offer many of the same attributes such as durability and waterproof performance. It also serves as a style-forward choice, fit for many budgets and is an ideal solution for certain commercial environments like healthcare settings due to its seamlessness and cleanability along with its ability to withstand heavy rolling loads. Sealed Seams & Sustainable Means Because vinyl sheet ...

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Timing is Everything

Mohawk gives retailers their &#;Edge&#; for [Calhoun, Ga.] This year&#;s Mohawk Edge Summit, to be held at the Gaylord Rockies in Denver Dec. 16-19, is well timed. After a couple years of a slow economy, reported Jeff Meadows, president residential sales, Edge Summit can help retailers &#;jumpstart .&#; Not only will Edge Summit attendees have first access to product introductions, but Mohawk is also making sure to ship samples and products mid to late February. &#;Business is going to be better next year ...

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Synchrony Partners with Installation Made Easy

[Dawsonville, Ga. and Stamford, Conn.] Synchrony (NYSE: SYF) and I nstallation Made Easy (IME) today announced a new partnership to simplify the financing of kitchen, bath and flooring installations for homeowners. As part of the partnership, homeowners can purchase materials from Floor & Decor and immediately schedule an installation through IME, streamlining the entire home improvement process. Floor & Decor cardholders can use their credit card, issued by Synchrony, to finance both the materi...

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• Technology, Retail, Features
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Karndean Launches Art Select Collection

[Export, Pa.] Karndean Designflooring announced the launch of its high-end Art Select collection, with new wood- and stone-inspired premium luxury vinyl looks. According to the company, the collection elevates LVT design, combining hands-on craftsmanship and cutting-edge technology to replicate hardwood and stone in exacting detail. With the launch of the new designs, Art Select will feature more than 45 wood and stone looks in a broad spectrum of tones &#; all with a 30 mil wear layer, and all available ...

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• LVT/WPC/MLF, Product Categories, News
• Relevance: 0

Versatrim Announces Partnership With Fittes

[Henderson, N.C.] Versatrim announced a partnership with Fittes. With this collaboration, Versatrim expands its product range to include Fittes' innovative flush and framed vent designs to complement any residential flooring project. "Versatrim has long been known for products that are versatile, durable, easy to install, and for our industry-leading support," said Keith Medick, president and CEO of Versatrim. "As part of offering &#;Everything but the Floor', Versatrim's partnership with Fittes is anothe...

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Southwind Names New Territory Managers

[Dalton] Southwind Floors announced that Cindy Hansen has joined Southwind as the new North Central territory manager, and Kayla Kitten as the new South Central territory manager. Cindy Hansen, Southwind  North Central territory manager Kayla Kitten , Southwind North Central territory manager &#;We are pleased to add these outstanding territory managers to our team to serve our customers better,&#; said Drew Hash, president, and CEO of Southwind. &#;Our focus is always customer service excellen...

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Stalled Housing Market Shifts Remodeling Activity

Rising mortgage rates and record house prices have dramatically slowed the housing market. Sales of existing homes are averaging under four million per year at an annual rate so far this year. As recently as early , homes sales were running at a pace in excess of six million per year. A major factor in this slowdown is that given high mortgage rates, many owners are reluctant to move. Mortgage rates are running around 7 percent, and residential real estate company Redfin reported earlier this year t...

• News - NEW
• Kermit Baker, Opinion, Features
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NeoCon Trend Forecast

[Chicago] The 55th edition of NeoCon will be held June 10-12. An estimated 50,000 attendees will convene at THE MART in Chicago to experience firsthand the latest trends and innovations influencing the future of shared spaces. From fostering deeper connections and prioritizing sustainability to learning from neuroscience, NeoCon exhibitors are pioneering what&#;s next in design with creative solutions for environments that are not only innovative and functional but also enriching an d inclusive, according...

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FCW Sneak Peek: Mohawk Edge Summit Retailers Speak

Mohawk Edge dealers explain why attending this event is crucial for their business, what their favorite elements of the event are and what they are looking forward to. The Mohawk Edge Summit will be  held Dec. 16 to 19 at the Gaylord Rockies Resort & Convention Center in Denver.

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Giving Retailers the Edge

Mohawk Edge Summit dealers laud event As regular registration kicks off for the Mohawk Edge Summit, to be held Dec. 16 to 19 at the Gaylord Rockies Resort & Convention Center in Denver, long-time Edge Summit retail attendees share their strategies and motivations for attending this crucial event Mohawk Edge dealers explain why attending this event is crucial for their business, what their favorite elements of the event are and what they are looking forward to. Susan Hadinger, CEO Hadinger Flooring N...

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i4F Unveils New Single Panel Drop-Lock System

[Shanghai] i4F today announced the unveiling of its new &#;HerringB/ONE&#;, single panel drop-lock system, delivering benefits to manufacturers, retailers and consumers. i4F&#;s intuitive single panel technology features the same drop-lock mechanism on all herringbone panels, eliminating the need for mirroring A and B panels as well as delivering simplified installation and replacements. This patented technology is exclusively available via an i4F drop-lock license. The elimination of A and B panels, via i4F&#;...

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Tarkett Expands Rubber Sports Flooring Collection

[Solon, Ohio] &#; Tarkett expanding its Johnsonite multi-functional rubber sports flooring offering by adding new patterns to its Triumph and Inertia collections. The new patterns and colorways elevate the design of health and wellness spaces for every activity and fitness level, according to the company. Olio captures the fluid movement of oil and watercolor paints, Minerality emulates the color variation found in natural stone and Speckled features small, multi-colored chips for subtle patterning. &#;Thes...

Want more information on Felt Flooring Exporter? Feel free to contact us.

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DOMOTEX asia/CHINAFLOOR Kicks Off in Shanghai

The 26th edition of DOMOTEX asia/CHINAFLOOR opened its doors in Shanghai on May 28th at the National Exhibition and Convention Center (NECC &#; Hongqiao). Already fully opened and eager to do business with the rest of the world, China and Asia remain hubs for the international flooring industry on both supply and demand sides. The Edition in Figures Around companies and brands are exhibiting their latest products and innovations in an overall gross space of 230,000 sqm. The hard flooring, show&#;s...

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Laminate Brings the Look

While laminate makers have more recently added to laminate flooring&#;s performance possibilities, the products have long had a design edge mimicking hardwood with realistic visuals and textures. &#;Laminate flooring is increasingly being recognized as a savvy choice for homeowners wanting to upgrade their interiors without the price tag associated with hardwood. Its versatility and durability make it suitable for any indoor space, from busy living rooms to kitchens and bathrooms,&#; remarked CALI&#;s CEO Doug ...

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Unilin Unveils Grout Solution at Domotex Asia

[Waregem, Belgium] Unilin Technologies announced the launch of Unigrout Slim, a grout imitation bevel that brings the appearance of ceramic tiles to vinyl flooring without the need for actual grout. Unigrout Slim will make its premiere at Domotex Shanghai, offering attendees an exclusive first look at this innovative product design. Unigrout Slim is another addition to Unilin&#;s grout solutions. While FlinTile offers a locking solution with real grout for a 100 percent waterproof surface, Unigrout create...

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• Technology, News
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Mohawk Edge Summit Special Pricing Sells Out Day 1

[Calhoun, Ga.] Mohawk opened registration yesterday, May 22, for Edge Summit with an overwhelming response from retail partners. Early bird special pricing, which was set to run through June 21, sold out in record time. Limited registration packages are still available at regular price, and retailers eager to attend are encouraged to act quickly to secure their spot for the industry&#;s most anticipated event. &#;This rapid sell-out of early bird special pricing is a testament to the excitement of our ...

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Moving Up

Myers Flooring&#;s new showroom lays foundation for future [Atlanta] Myers Flooring, a fourth-generation family-run flooring dealer, recently relocated its space here to a new 80,000 square-foot facility. The new location &#; a former Coca-Cola warehouse &#; includes a 25,000 square-foot showroom and 55,000 square-foot workroom and warehouse. Myers, founded in by Gene Myers in Dalton, has stores in Atlanta, Dalton and Nashville. The original store is in Dalton and, in fact, was the first carpet outlet in...

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Elevating Edge Summit

Mohawk&#;s Kelli Widdifield previews what will be the &#;most memorable&#; event [Calhoun, Ga.] Having upgraded its Momentum Retail Roadshows year after year, Mohawk has gotten to work at enhancing Edge Summit for its most loyal customers to be an event second to none. In addition to first access to product innovations, intentional education sessions and more networking opportunities as well as direct access to Mohawk leadership, senior vice president of marketing Kelli Widdifield shared with FCW , &#;I&#;m ...

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FLOOR360 Does Design For A Difference in Milwaukee

[Milwaukee] FLOOR360 announced that a Design for a Difference makeover was completed at the Association for the Rights of Citizens with handicaps (ARCh), in Waukesha, Wis. During March and April, an all-volunteer group of interior designers worked with several local businesses, suppliers, installers, painters and other volunteers to plan and provide a much-needed interior design makeover for the non-profit. The value of the makeover was over $59,000 which included almost 3,800 total sq ft of flooring do...

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Spring Fever

The weather here in New York has finally turned to warmer temperatures and we are having consecutive days without rain! It is so good to feel the sunshine and warm breezes. This time of year, it is almost instinctual to start tending to your home and freshening, cleaning &#; &#;spring cleaning&#; my mom calls it. We have painters coming next week, for example, to redo two rooms and we will move throughout the house giving it a clean, ready for entertaining, look and feel. We will re-carpet the guest room and ...

• News - NEW
• Amy Rush-Imber, Opinion, Features
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The Power of an ESOP

Buyout tool provides flexibility, longevity to retail owners For many flooring dealers, the topic of succession and retirement is a daunting one. Given how many independent flooring retailers are family businesses &#; often led by a second or third generation family member &#; the business is very personal. However, it&#;s not always possible to pass the business on to the next generation; there may not be an interested party or the math simply doesn&#;t work. In these cases, business owners often look for exit...

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• Relevance: 2

Visualizing the Perfect Space

Room visualizers help consumers & retailers during the sale Seeing is believing especially when purchasing a new floor for the home. Thanks to the power of room visualization technology, shoppers have the ability to see what a flooring product will look like in their home before they commit to the sale. The visual capabilities can help a consumer figure out how to navigate their shopping journey from start to finish. &#;Customers often struggle to imagine how new flooring would look in their homes,&#; s...

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Cosentino and Formafantasma Join to Launch EARTHIC

EARTHIC by Silestone XM is the result of Cosentino research project in collaboration with Formafantasma studio that revolutionizes the process of transforming recycled and sustainable materials into something new within the surfacing industry, according to the companies. [Coral Gables, Fla.] Cosentino has unveiled EARTHIC by Silestone XM , which fuses together unconventional and reclaimed materials to create a sustainable surface concept that sets a new benchmark for the industry, according to the compa...

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Välinge Founder Named Entrepreneur of the Year

[Viken, Sweden] Darko Pervan, founder of Välinge Innovation, has been named &#;Entrepreneur of the Year&#; in Höganäs municipality. He is recognised for his strong local roots, committed leadership and innovation skills. &#;It is an honor to receive this award,&#; said Pervan. &#;I am both proud and humbled by everyone who has contributed to our great success.&#; Entrepreneur of the Year is awarded annually by the organization Företagarna and is presented at local, regional and national level. According to the comp...

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i4F Exhibiting at Domotex Asia/ChinaFloor

[Turnhout, Belgium] i4F announced that it is again participating as an exhibitor at this year&#;s Domotex asia/CHINAFLOOR show taking place on May 28-30, in Shanghai, China. i4F&#;s entire Asia team and senior management members will be present on the booth - number C15 - located in Hall 7.2. This year&#;s i4F booth is designed to enable visitors to &#;Experience Innovation&#; through a &#;Try, Touch and Feel&#; approach. During the show, i4F will unveil its newest, patented drop-lock technology that simplifies ...

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RFCI Spring Meeting Recap

Resilient Floor Covering Institute (RFCI) held its spring meeting at The Cloister at Sea Island in Georgia last week. Over 100 members, along with the board of directors, attended the conference. Dr. Pascal Van Hentenryck of Georgia Tech is one of the country&#;s foremost experts in AI. Matt Saunders of John Burns Research and Consulting gave the Outlook for Housing and Building Products. Over 100 attended the RFCI Spring Meeting at The Cloister at Sea Island, Georgia. Tuesday evening to begin t...

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Tribute to Tech

There was a time when floor covering technology meant a locking system or maybe adopting an online presence with a website &#; a very basic one at that. From a product perspective, there continues to be advancements in installation methods and performance attributes such as stain and scratch resistance and of course water resistance. But this conversation too has expanded to include digital printing technologies that enhance the look and feel of flooring. Everything that makes up a floor from top to botto...

• News - NEW
• Amy Rush-Imber, Opinion, Features
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Mohawk & USA Event Carpet Leverage Sustainability

[Charlotte, N.C.] At the Quail Hollow Club this week, the Wells Fargo Championship PGA TOUR tournament was green in more ways than one. In addition to its sweeping fairways, the event showcased a new standard in sustainable, eco-friendly outdoor flooring options, provided by Mohawk Industries. The Wells Fargo Championship learned of an innovative product from Mohawk that&#;s 100% PET-recycled carpet. This allows for the carpets to be recycled and reused at future events. According to the company, the Well...

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GreenStep Nominees: Promotion/Communication

FCW  is pleased to announce the nominees for the GreenStep Promotion/Communication Awards.  FCW' s GreenStep Sustainability Awards program recognizes, promotes and honors organizations and individuals in the flooring industry for their stewardship, initiatives and accomplishments. Below are the nominees for the  Promotion/Communication  category. For more on the GreenStep Award nominees, read  FCW' s  May 6 issue . DAL-TILE Daltile, Marazzi, American Olean &#; &#;Our ...

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Retailers Share Secrets for Installation Success

Floor covering installation is a complicated business with lots of potential issues that can often be managed with an ounce of prevention. Problems that pop up during installation and keeping the customer satisfied are some of the more difficult challenges you can face related to installation, pointed out Sinclair Meyers, general manager of Meyers Flooring in Dalton, Ga. &#;There have been times when our installers have ripped the old carpet out and moved all the furniture around the house just to realize...

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• Relevance: 7

GreenStep Nominees: Practice/Process

FCW  is pleased to announce the nominees for the GreenStep Practice/Process Awards.  FCW' s GreenStep Sustainability Awards program recognizes, promotes and honors organizations and individuals in the flooring industry for their stewardship, initiatives and accomplishments. Below are the nominees for the Practice/Process  category. For more on the GreenStep Award nominees, read  FCW' s  May 6 issue . Flooring OS Flooring OS Flooring OS, an AI-driven software, has made ...

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GreenStep Nominees: International

FCW is pleased to announce the nominees for the GreenStep International Awards. FCW' s GreenStep Sustainability Awards program recognizes, promotes and honors organizations and individuals in the flooring industry for their stewardship, initiatives and accomplishments. Below are the nominees for the International category. For more on the GreenStep Award nominees, read FCW' s May 6 issue . Kährs Since its inception, Kährs has remained unwavering in its dedication to sustainability, s...

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• Relevance: 3

NALFA Introduces New Macro-Scratch Test Method

[Washington D.C.,] The North America Laminate Flooring Association (NALFA) announced its new Macro- Scratch Test Method, designed to revolutionize the evaluation of laminate flooring surfaces, according to the company. This method addresses the need to assess scratching, a common issue encountered in daily use, caused by various factors such as dragging objects or sliding furniture. The Macro-Scratch Test Method employs the Martindale Abrasion Tester to simulate real-life scratching scenarios. By subjec...

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Postconsumer Flooring Soars

Manufacturers focus on recyclable options As more consumers focus on sustainable options in flooring, flooring suppliers are turning to postconsumer recycled flooring to reach this audience. There are several advantages, noted Candi Hampton, director of sustainability for Shaw. &#;Using postconsumer content in products diverts materials from the landfill, creating environmental benefit. Additionally, the use of recycled content minimizes the need for virgin raw materials, which can lower the carbon footpr...

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Multifamily Developer Confidence Declines

[Washington] Confidence in the market for new multifamily housing declined year-over-year in the first quarter of , according to results from the Multifamily Market Survey (MMS) released today by the National Association of Home Builders (NAHB). The MMS produces two separate indices. The Multifamily Production Index (MPI) had a reading of 47, down three points year-over-year, while the Multifamily Occupancy Index (MOI) had a reading of 83, up one point year-over-year. The MPI measures builder and de...

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GreenStep Nominees: Product

FCW is pleased to announce the nominees for the GreenStep Product Awards. FCW 's GreenStep Sustainability Awards program recognizes, promotes and honors organizations and individuals in the flooring industry for their stewardship, initiatives and accomplishments. Below are the nominees for the Product category. For more on the GreenStep Award nominees, read FCW 's May 6 issue . AHF Products Ingenious Plank from AHF Products is the Smart Choice in Residential & Commercial Flooring New Ingen...

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Centricity Welcomes New VP of Business Development

Nick Chidsey To Lead Strategic Initiatives in the Flooring Industry [St. Petersburg, Fla.] Centricity announced today the appointment of Nick Chidsey as the new vice president of business development. In this role, Chidsey will lead new client acquisition in the flooring industry, Centricity&#;s fastest growing market. Chidsey brings 17 years of extensive experience in the flooring industry, having previously served in key leadership roles at prominent flooring manufacturers. His proven track record of de...

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Stunning & Sustainable

While sustainability has been a key component to flooring design, the concept is now front of mind for consumers. Today, be it carpet, vinyl, hardwood, laminate or tile, eco-friendly flooring options are endless across all flooring product categories. Living Green With Laminate Mohawk&#;s RevWood brings the beauty of hardwood and the toughness of laminate along with being carbon negative. To help restore forests, the company also partners with One Tree Planted, a non-profit focusing on global reforestatio...

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GreenStep Nominees: Pinnacle

FCW is pleased to announce the nominees for the GreenStep Awards. FCW 's GreenStep Sustainability Awards program recognizes, promotes and honors organizations and individuals in the flooring industry for their stewardship, initiatives and accomplishments. Below are the nominees for the Pinnacle category. For more on the GreenStep Award nominees, read FCW 's May 6 issue . Isogent&#;s QuickTags QuickTags utilizes digital displays to replace traditional paper price tags in retail environments. This...

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Cyncly Shares Insight at Coverings

[Atlanta] During Coverings , held in the Georgia World Congress Center Atlanta from 22 to 25 April , the FCW team stopped by the Cyncly booth to talk to the team. Carole Cross, founder and CEO, and David Geipel, digital marketing & sales leader, shared insight into the show and what they want attendees to understand after visiting new parent company Cyncly&#;s booth. Offered Geipel, &#;I like to see what's going on with the trends. [For example,] where the surfaces are going in terms of their ap...

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WIFI Hosts Panel at Starnet Convention on May 17

[Dalton] Women in the Flooring Industry (WIFI) is partnering with the Women of Starnet for a panel on Advancing Women in Flooring at the upcoming Starnet meeting to be held on Amelia Island, Florida, on Friday, May 17 at 8 a.m. EST. The panel will be moderated by WIFI board member Tanja Kern, associate publisher and editorial director of Floor Trends & Installation. Those interested in attending can register at starnetflooring.com/events. Meet the Advancing Women in Flooring panelists: Kaddy Hamilto...

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Innovation Drivers

Locking system companies meet in-demand looks & features Innovation in the floor covering market happens quickly and to keep pace with market demands, locking system companies are developing the technology required to support this innovation. Waterproof and water-resistance capabilities, digital printing and ease of installation of on-trend patterns remain top of mind. &#;Most of the products we will see in stores over the next 10 years do not exist today. A new wave of innovative technologies will bl...

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Soft Surface Benefits the Builder Market

New construction of single-family homes is reported to be recovering while the multifamily market continued to dip into February as builders worked through a large backlog, according to Reuters.com. In both markets, reported Stuart Hirschhorn, director of research at Catalina Research, soft surface flooring is facing an uphill battle. &#;Builders purchase very little soft surface flooring,&#; he said. &#;New single- family buyers are more likely to purchase area rugs. New multifamily property owners may finis...

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Dealers' Choice Tile & Stone Winner: Daltile

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to announce that Daltile's Calligo is this year's winner for Tile and Stone. Congratulations Daltile!

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Dealers' Choice Merchandising Winner: Shaw

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to announce that Shaw Floors Pet Perfect Merchandising is this year's winner for Merchandising. Congratulations Shaw!

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Dealers' Choice Winner: Mannington

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to announce that Mannington is this year's winner for Flexible LVT. Congratulations Mannington!

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Dealers' Choice Winner: Tarkett

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to announce that Tarkett is this year's winner for Sheet Vinyl. Congratulations Tarkett!

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Dealers' Choice Winner: Mohawk

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to present the winner for Technology this year&#;s Dealers&#; Choice Awards. Congratulations Mohawk Flooring!

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Centricity Donates to Combat Install Labor Crisis

[St. Petersburg, Fla.] Centricity announced today that they have made a financial commitment to the Floor Covering Education Foundation (FCEF) to address the flooring industry&#;s installation service labor crisis. This partnership underscores a shared commitment to nurturing skilled labor in the flooring sector and fortifying the future of the industry. Executive director of FCEF Jim Aaron expressed his gratitude for Centricity's commitment to supporting the foundation's mission, "We are thrilled to rece...

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Karndean Teams Up With Ty Pennington

&#;Karndean Is Simply A Cut Above&#;: Designer-TV Host To Serve As Brand Ambassador [Export, Pa.] Ty Pennington has been renovating homes for almost 25 years. He&#;s chosen to partner with Karndean Designflooring as a brand ambassador. &#;Karndean shares my passion for design, and it shows in their beautifully crafted flooring,&#; said Pennington, whose style, creativity and positive energy have endeared him to homeowners and TV audiences for over 20 years. &#;As someone who&#;s been involved with hundreds of floorin...

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Dealers' Choice Laminate Winner: Mohawk

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to present the winner for Laminate this year&#;s Dealers&#; Choice Awards. Congratulations Mohawk Flooring! Mohawk Flooring's RevWood Laminated Wood Floors

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Dealers' Choice Hardwood Winner: Karastan

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to present the winner for Hardwood this year&#;s Dealers&#; Choice Awards. Congratulations Karastan BelleLuxe! Karastan BellaLuxe Wood

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Dealers' Choice Carpet Winner: Shaw Floors

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to present the winner for Carpet this year&#;s Dealers&#; Choice Awards. Congratulations Shaw Floors Pet Perfect! Shaw Floors Pet Perfect Carpet

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CTS Hotel Invests in Sustainability with Amorim

[Hong Kong] Located near Hung Hom station, the CTS (HK) Hotel offers a 4-star hotel experience with over 500 rooms and suites. In addition to the aesthetic component, the development attaches importance to acoustic and thermal performance, which are essential for guests' comfort, according to the company. Recognized for their acoustic and thermal properties, Acousticork by Amorim underscreeds were integrated into the hotel's construction to effectively reduce the transmission of impact noise between roo...

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Mohawk Edge Summit to Overlook Denver Rockies

[Denver] Mohawk&#;s Edge Summit is returning this year with a newly imagined customer experience at the Gaylord Rockies Resort and Convention Center in Denver from December 16 to 19. Early bird special pricing runs May 22 through June 21, and is limited to the first 125 bookings. &#;Overlooking the Rockies and offering unparalleled opportunities for even greater retail success, Edge Summit promises to be exceptional,&#; said Kelli Widdifield, Mohawk&#;s senior vice president of marketing. &#;Reimagined ...

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High Performing Hard Surface Prevails

Hard surfaces boast numerous benefits for the consumer, and it&#;s paramount to showcase, along with waterproof properties, all the rest that help make a floor last a lifetime. Capabilities such as durability, scratch resistance, sound abatement and cleanability, for example, all combine to give consumers a product they can remain confident in for years to come. Style Seals the Deal Style is the feature, first and foremost, sought out by consumers early before the purchasing journey begins. Offered Drew H...

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Dealers' Choice Winner: Engineered Floors

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to present the winner for SPC this year&#;s Dealers&#; Choice Awards. Congratulations Engineered Floors!

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Dealers' Choice Winner: COREtec Flooring

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to present the winner for WPC this year&#;s Dealers&#; Choice Awards. Congratulations COREtec Flooring!

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Dealers' Choice Winner: Performance Accessories

As the industry&#;s most prestigious floor covering awards program, Dealers&#; Choice gives retailers the opportunity to review and vote in 11 categories for the product, technology or merchandising they feel will have the biggest impact on their selling floor in the coming year. FCW is proud to present the winner for Flooring Related this year&#;s Dealers&#; Choice Awards. Congratulations Performance Accessories!

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Flooring&#;s Hidden Gem

The revival of skilled trades National Skilled Trades Day is on Wednesday, May 1 this year, and it just may be America&#;s most important uncelebrated holiday. Recently, there&#;s been a notable shift in the perception of career paths post-high school graduation. Once touted as the golden ticket to success, pursuing a four-year college degree is now facing scrutiny amidst rising concerns over soaring tuition costs, mounting student loan debt and uncertain employment prospects postgraduation. This paradigm s...

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Välinge&#;s 5G tech in Parador&#;s New Collection

[Viken, Sweden] Parador has chosen Välinge Innovation&#;s 5G installation technology for their upcoming range of engineered wood floors. For their upcoming range of engineered wood floors, Parador chose a well-known and user-friendly installation system, Välinge's 5G technology. "Parador is known for continuously delivering floor products that push the boundaries of design, durability and functionality. When we now experience an increased demand for easy-to-install, high-quality floors, we naturally want ...

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• Hardwood, Product Categories, News
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Home Sales Post Gain Despite Higher Mortgage Rates

[Washington] Despite higher interest rates last month, new home sales rose in March due to limited inventory of existing homes. However, the pace of new home sales will be under pressure in April as mortgage rates moved above 7 percent this month, which is expected to moderate sales and increase the use of builder sales incentives this spring, according to the National Association of Home Builders (NAHB). Sales of newly built, single-family homes in March rose 8.8 percent to a 693,000 seasonally adjuste...

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Republic Floor Debuts at Salone del Mobile

[Milan] Republic Floor debuted at Salone del Mobile, the world&#;s largest furniture and design fair held here late April. Republic Floors&#; Bernard Grünaug, senior executive vice president, and Martin Dettmer, director of international sales and marketing, led the company&#;s introduction into the preeminent showcase for global interior designs, choosing specific colors and developing unique decors for Republic Floor Europe. &#;Our products are not just part of the conversation; they are leading the dialog in...

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Mobile Marketing Named Google Premier Partner

[Pottstown, Penn.] Mobile Marketing was recently named a Premier Partner in the Google Partner program for . This status is awarded to the top 3% of Google&#;s marketing partners who have demonstrated their ability to maximize campaign success for clients, drive client growth by maintaining clients&#; campaigns and demonstrate Google Ads skills and expertise with certifications. Mobile Marketing is a web services and digital marketing solution provider in North America. &#;We are proud to have received th...

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Sharp Slowdown

Construction costs, interest rates hamper multifamily business This is not the year to go into the business of building multifamily properties. By all accounts, this segment of the building market has taken a significant hit, as interest rates, supply chain issues and even red tape problems have caused a virtual stop in multifamily building. &#;Despite seeing some fluctuation, multifamily construction continues to trend downward compared to last year,&#; said Fan-Yu Kuo, senior economist at the National Ass...

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Mohawk and Plastic Bank Collaborate for Earth Day

[Calhoun, Ga.] While Mohawk prioritizes the Earth every day of the year, according to the company, Earth Day provides a chance to highlight its commitment to planet-friendly flooring products and initiatives such as PureTech and the &#;Live Pure&#; campaign. &#;With a focus on spreading awareness of not only PureTech&#;s sustainable and performance attributes but also the fight against ocean plastic in collaboration with Plastic Bank, &#;Live Pure&#; will help our retail partners drive traffic in store and increase...

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• News, Sustainability
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CFI Welcomes New Board Leadership

Rod Von Busch of CDI Floors elected as chairman [Dalton] Certified Flooring Installers (CFI) announced the appointment of Rod Von Busch, vice president of operations at CDI Floors, as its new board chair. Von Busch, a longstanding member of the CFI advisory board, brings years of experience and dedication to his new role. He succeeds Don Styka and will be leading a team of industry professionals dedicated to driving excellence and innovation in the flooring sector, according to the company. Joining Von ...

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Seamless Solutions

Creating a cohesive online to offline retail strategy Thirty years ago, people thought Jeff Bezos was crazy for selling books online. Conventional wisdom said there was just no reason to buy books online when there were so many bookstores already. Today, $1.85 trillion later, Bezos&#; leap of faith appears to have paid off. Consumers clearly are more than willing to buy almost everything and anything online. The global pandemic accelerated this as stores shut down and people hunkered down at home, working...

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AHF to Show Crossville Tile at Coverings

[Crossville, Tenn.] AHF Products will showcase Crossville tile collections at Coverings , Booth #, April 22-25 in Atlanta. Crossville&#;s booth at Coverings will showcase an array of porcelain tile collections with versatility. Resort life inspired, the showcased collections can be used indoors to outdoors, stretching from lobbies to open air verandas to intimate lounges. Crossville&#;s designers continue to push the boundaries of innovation, offering versatile tile solutions that blend style w...

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• Tile & Stone, Product Categories, News
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A Different Take

Amorim carves niche with cork [Mozelos, Portugal] Amorim Cork Flooring has forged a different path in the hardwood segment, creating its flooring entirely of cork. Corticeira Amorim is the world&#;s largest producer of cork products and as such, the company has found numerous uses for the product including flooring. &#;The company realized that the waste resulting from [other] production was too valuable and could be used to develop other products, such as flooring,&#; said Gonçalo Marques, sales and marketin...

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Engaging & Educational

Merchandising simplifies the sale The best merchandising materials make the shopping journey easier for both the retailer and the consumer. They should tick several boxes &#; being informative and attention-grabbing. When done correctly, merchandising can make the sale happen at a faster rate. &#;Merchandising should be easy for the consumer at all levels, from ergonomics to sample size with intentionality of setting the expectation of what the product will look like in home,&#; said Matt Rosato, director of ...

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FCI Inks Four New Michigan Agreements

North American Flooring Franchise Sets Sights on Franchise Expansion to 19 New Territories in the State [Detroit] Floor Coverings International (FCI) has inked four newly signed franchise agreements, boosting the total number of showrooms to 13 throughout Michigan by the end of .  Floor Coverings International has seen steady growth in Michigan, with the number of franchise owners in the state increasing from five to 13 within the past two years. Michigan is also home to one of the brand&#;s...

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Events From Ceramics of Italy at Coverings

Coverings will take place at the Georgia World Congress Center in Atlanta from April 22&#;25. Here are a few activations by Ceramics of Italy: On Tuesday, April 23th at 2:30 p.m. in Room B212, join the team at the Ceramics of Italy International Press Conference to learn about the latest happenings in the industry, followed by a celebratory Aperitivo from 5:30&#;7 p.m. at the Ceramics of Italy booth (#). The recipient of the Confindustria Ceramica North American Distributor Award will be recog...

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Head to Head, The Winner is Wood

Ever since carpet went wall to wall, and perhaps even before, it seems that some other floor covering has always been determined to sweep wood under the rug. But, in reality, the consumer&#;s love affair with wood flooring is evergreen &#; it&#;s been covered up and rediscovered for centuries and remains the consumer&#;s top choice in study after study. As long as wood floors remain the consumer&#;s choice, some other floor covering will always market against it, imitate it and even pretend to be it. Bamboo was g...

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Unilin&#;s IP Division Partners with Centexbel

[Waregem, Belgium] Unilin announced their partnership with Centexbel today. Through this collaboration, Unilin has secured the exclusive and worldwide licensing right for Centexbel&#;s patent family on bio-based and biodegradable coatings, inks and adhesive technologies. &#;Our technology represents a significant leap forward in sustainable development in the textile and packaging industry,&#; explains Brecht Demedts, R&D manager at Centexbel. &#;The adoption of PLA and PHA revolutionizes the application ra...

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Sika Shows Protective Membranes at Coverings

[Lyndhurst, N.J.] Sika sets the theme of &#;Installation Protection&#; with its liquid-applied membranes next week at Coverings in Atlanta. The company will present its SikaTile crack-isolation and waterproofing solutions at the prominent industry event, stressing to attendees the importance of protective membranes to tile and stone installation longevity. &#;Tile installations demand a significant investment of time and money so it&#;s critical to take appropriate measures to protect those investments,&#; s...

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• Tile & Stone, Product Categories, News
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Välinge to Show New Tech at Domotex Asia

Välinge Innovation will be participating in this year&#;s upcoming edition of DOMOTEX Asia/CHINAFLOOR. Meet the team at the National Exhibition and Convention Center in Shanghai, China, May 28 &#; 30, and be introduced to their new and existing flooring technologies. DOMOTEX Asia/CHINAFLOOR is a flooring exhibition in the Asian-Pacific region and the second-largest flooring event worldwide. It&#;s a platform to meet leading suppliers and manufacturers, form new partnerships, and network with the global f...

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NOX Wins iF Design Awards for NOX LVT and LOOM+

[Seoul, South Korea]  NOX announced that it won the iF Design Awards, the design award based in Germany. The winning products, NOX LVT and LOOM+, won in the category of Textiles/Walls/Floor. The iF Design Award is recognized as one of three major global design awards, along with Germany's Red Dot and the U.S. IDEA. This year, 11,000 entries from 72 countries competed for the award. Winning all three of the awards, IDEA, Red Dot, and iF, NOX reasserted their design competitiveness in the LVT floorin...

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Remodeling Market Index Positive in First Quarter

[Washington] The National Association of Home Builders (NAHB) released its NAHB/Westlake Royal Remodeling Market Index (RMI) for the first quarter of , posting a reading of 66, down one point compared to the previous quarter. The NAHB/Westlake Royal RMI survey asks remodelers to rate five components of the remodeling market as "good," "fair" or "poor." Each question is measured on a scale from zero to 100, where an index number above 50 indicates that a higher share view conditions as good than poor...

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• Business Builder, Features
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March Catalina Floor Coverings Quarter Trends

U.S. floor covering manufacturer sales seem to have hit bottom and began to recover from their decline. The rebound, however, is expected to be weak in the first half of the year. The weak recovery is centered in consumer purchases, while the builder and commercial markets continue to provide growing sales opportunities. Consumer floor covering purchases remain sluggish since consumer sentiment leveled off, mortgage rates stayed at relatively high levels, and existing home sales have not made signi...

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Committed to Consumers

Shaw provides a variety of new hardware styles [Dalton] Within the hardwood segment, Shaw is developing innovative and on-trend products to visually align with its consumers&#; preferences, as well as provide innovative finishes that resist scratches and scoffs, according to the company. &#;Finishes such as our Scuff-resist Platinum paired with reactive stains enhance the natural beauty of the product without sacrificing durability,&#; noted Kyle Mcallister, hardwood director of Shaw adding, &#;Consumers are se...

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The Hallmark of Hardwood

[Ontario, Calif.] Hallmark has made its mark on the wood market thanks to its sound foundation authentic products and caring brand. And, with its innovative whole home program, Hallmark Home, Hallmark&#;s investment in value pays out for its customers. According to Mark Casper, vice president of sales and marketing, Hallmark is a custodian of woodwork. &#;For over 25 years we&#;ve focused on hardwood, from the Timberland we steward to the floors we make wood is the aspirational choice for our customers and us...

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Building a Hardwood Empire

[Mountville, Pa.] AHF&#;s origin is rooted in hardwood, bringing to market solid and engineered offerings under venerable brands such as Bruce, Hartco and Robbins, among others. Today, while some companies invest in battling for a larger share of the rigid core pie, AHF &#; which certainly has a robust rigid core offering of its own &#; continues to double down on what it does best: creating a hardwood empire. &#;It&#;s been five years since we started our journey to be the hard surface leader, starting with an i...

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AHF Products Announces Acquisition of Two Sawmills

[Mountville, Pa.] AHF Products  announced today that it has entered into an agreement to acquire two West Virginia sawmills to augment the supply of lumber to AHF&#;s Beverly, West Virginia solid wood flooring manufacturing facility. Under the agreement, AHF will acquire assets related to Allegheny Wood Products&#; (AWP) sawmills in Smoot, Greenbrier County, and Norton, Randolph County. According to AHF president & CEO Brian Carson, &#;the purchase of these two sawmills is a wonderful and smart inves...

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California Carpet Recycling Rate Surpasses Goal

Record 35 Percent Rate Achieved Despite Challenges [Dalton] The California Carpet Stewardship Program has achieved a carpet recycling rate of 35.1 percent for . For the second year running, this exceeds the goal (31 percent) set in the Program&#;s Five-Year Plan; the California carpet recycling rate is up 84 percent in five years and has more than tripled since . This recycling rate for carpet has not been achieved anywhere else in the world. Since the program started, CARE recyclers have collecte...

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• Sustainability, News
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Creating a Safe Harbor

[Concord, N.C.] At Haines&#; Loyalty Club (HLC) Summit, held here last month, FCW sat down with leadership about obstacles and opportunities facing customers, and the tools provided &#; including the new Liberty Home merchandising solution &#; to help grow margins. Among membership, there is a concern about where the business cycle is when it comes to remodeling. But, noted COO Fred Reitz, the company wants to make sure it provides customers a &#;safe harbor.&#; &#;You have an old-style company with new style offer...

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Focus on Success

At spring meeting, NRF Distributors emphasize customer support, loyalty & product [Foxwoods, Conn.] For the 325 customer accounts and 85 vendor partners in attendance at NRF Distributors&#; Spring Flooring Market, which is more like a bi-yearly family reunion, the focus was on displaying the latest and greatest in new hard and soft surface floor covering that will have the most impact in customers&#; showrooms as well as in their markets. Also highlighted here was a new website, customer service and pro...

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New Year, New World, Di&#;erent People

Flexibility is the key (Part two of a two-part series) Last month I gave my opinion based on my experiences with the interviews my team and I have had in the past few months, and we received some good feedback. Being a long timer in this industry, I have dealt with hiring people in the 70&#;s, 80&#;s, 90&#;s &#; all the way through to the &#;rst weeks of . One thing is for sure, things change. And as much as many of us &#;ght it, we too must change in order to survive and grow our businesses. One area of change...

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• Don Roberts, Opinion, Features
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Ecore Athletic Introduces MODcourt Pickle

[Lancaster, P.A.] Ecore has added a new product to its Ecore Athletic portfolio with the introduction of MODcourt Pickle, a portable, comfortable, high-performance indoor pickleball surface. MODcourt Pickle features an 8mm vulcanized composition rubber (VCR) base layer and is ideal for a wide range of facilities from fitness clubs and gyms to convention centers. Designed with the avid pickleball player in mind, MODcourt Pickle consists of interlocking tiles that are pre-designed to create a tempora...

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• News
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Changing Attitudes & Increasing Sales

Carpet sets the future course After years of slowly eroding sales, the carpet industry is rallying this spring with a variety of marketing campaigns that are doubling down on soft surface, determined to win dealer and consumer attention and sales. CARPET IS COOL Shaw&#;s Carpet is Cool is much more than a tagline, according to Brad Christensen, director of category management, Shaw Floors Carpet. &#;Carpet is Cool began as an internal campaign, quickly built momentum and has become a movement that inspires ...

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• Carpet, Product Categories, Features
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CTEF Improves Two Installation Training Programs

The Ceramic Tile Education Foundation (CTEF) has improved two core tile installation training programs: Understanding and Installing Ceramic Tile and Comprehensive Shower Class. &#;Based on student feedback, observations, and the need for additional repetitions, CTEF felt it was important to expand these two training programs to offer more hands-on training time and better explanations of the different methods to achieve a goal&#;, says Brad Denny, CTEF executive director. &#;It&#;s critical for anyone installi...

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• News
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Engaging & Educational

Merchandising simplifies the sale The best merchandising materials make the shopping journey easier for both the retailer and the consumer. They should tick several boxes &#; being informative and attention-grabbing. When done correctly, merchandising can make the sale happen at a faster rate. &#;Merchandising should be easy for the consumer at all levels, from ergonomics to sample size with intentionality of setting the expectation of what the product will look like in home,&#; said Matt Rosato, director of ...

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• Relevance: 0

Retailers Get Real

IFC customers voice support for the brand As International Flooring Company (IFC) gears up to grow with new lines and technology, its retailers gave  FCW  a candid assessment of how the brand is performing in their stores. Susan Hadinger, CEO, Hadinger Flooring, Naples, Fla. &#;We supported Piet [Dossche] when he started COREtec and we&#;re excited to do the same for Julian and William. They&#;re talented and smart and we look forward to growing with them. They offer quality products in great colors...

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• Relevance: 7

Supply Chain Snarls Continue

Freight costs & global unrest create challenges While the supply chain challenges that arose during COVID finally subsided, new challenges continue to impact the flooring industry. First, the Uyghur Forced Labor Protection Act (UFLPA) caused interminable delays and shipping cancellations, which seem to be in check now. However, there are several new challenges facing the industry, particularly in the global freight arena, including pirates and dangerous conditions in the Red Sea. Two canals account ...

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The Lessons From Failure

Sure it is fine to celebrate success. But ultimately it is more important to heed the lessons of failure. Yes, you want to create loyal customers and reward them for their loyalty to your business. And you need to ask them what they liked so you can be sure to do that all the time. And you should ask them what they didn&#;t like. Obviously, the negatives are not that important for the loyal customer but they (the negatives) well might be a deal breaker for another customer. Retailers love the training ses...

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• Jon Trivers, Opinion
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Mohawk Builder + Multifamily Expands Portfolio

[Calhoun, Ga.] Mohawk Builder + Multifamily shared it is working to build a more sustainable world with a portfolio of carpet, laminated wood and resilient flooring all made in the U.S. to help customers create greener communities. &#;We want our customers to know that we can provide them with +More Sustainability,&#; said Jacquelyn Briggs, Mohawk&#;s director of channel marketing for Builder + Multifamily. &#;It&#;s not just what we make. It&#;s how we make it and where we make it. With sustainable manufacturing p...

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CCA Raises Collaborative Opportunity For Retailers

As one of the largest privately held cooperatives in the U.S. with 14 distinct businesses and more than 3,000 locations, CCA Global Partners provides retailers with unique opportunities to connect with dealers and increase their sales, all while being part of a supportive community of likeminded individuals. Below is some retailer feedback on the value of being part of the co-op. Shannon Byerly Manager, Burlington Carpet One Floor & Home Burlington, N.C. Burlington Carpet One Floor & Home &#;Joini...

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Ceramics of Italy Previews Coverings

[New York] Now in its 34th year, Ceramics of Italy traveling to the Georgia World Congress Center in Atlanta, Ga. from April 22-25 for Coverings, North America's largest international tile and stone exhibition. Over 100 Italian brands producing ceramic tile and installation products that demonstrate advancements in technology, sustainability and design will showcase their latest collections inside the Italian Pavilion, organized by Confindustria Ceramica (the Association of Italian Ceramics). At the cen...

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Jim Mahaffey Named Divisional VP for Southwind

[Dalton] Southwind Floors announced today that Jim Mahaffey has been chosen to be the divisional vice president for the northeast region of the Southwind sales team. Mahaffey joins Southwind after a recent seven-plus year stint with Derr Flooring where he became vice president of sales marketing. Prior to that, he served in different management roles with Mohawk, IVC and others. &#;We are delighted that Jim has joined us,&#; commented Randy Lovelace, executive vice president sales and merchandising for Sout...

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Customer Care

The Floor Store&#;s all-encompassing service [Chandler, Ariz.] The Floor Store, a Mohawk Edge dealer, has become a place where customers can not only &#;nd a one-stop shop, but also access decades of knowledge and resources needed to complete their &#;ooring job successfully thanks to the care and concern from a dedicated team. Led by The Floor Store&#;s president, Robert M. Galvan, known as Bob to his friends and family, The Floor Store was bolstered by the addition of his children who followed him into the bu...

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• Retail Road Trip, Features
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FCW's Top 50 Retailer Listing

Floor Covering Weekly 's annual Top 50 Retailer Listing serves as a benchmark for the industry.  And this year's results are in! See the Top U.S. Specialty Retailers of below. Rank Rank Company Home Base Sales (in millions) Sales (in millions) Locations Locations 1 1 Real Floors, Inc. 1 Marietta, GA $544.8 $508.7 31 30 2 2 Rite Rug Columbus, OH $515.0 $497.0 38 36 3 3 Redi Carpet Stafford, TX $454.8* $457.3 36 36 4 4 Atlanta Flooring Design 2 Suwanee, GA $190.0 $1...

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Making History

March is Women&#;s History Month &#; a time to celebrate those who have forged equality and equity socially, in the workplace, in the home and more. It is a way to honor the achievements of American women and for the &#;oor covering industry, it is a true time of change. While there has certainly been a gradual shift in what leadership looks like and what representation in every area of the business looks like, it&#;s more recent that stakeholders have put meaningful power behind attracting, engaging, empowerin...

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• Amy Rush-Imber, Opinion, Features
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Parterre Announces Unfazed Luxury Vinyl Flooring

[Mountville, Pa.] AHF Products , a leading manufacturer of hard surface flooring for residential and commercial interiors, introduces Unfazed Luxury Vinyl Flooring into its Parterre brand. Made in the USA, in Lancaster, Pa., Unfazed provides flexibility in a durable, minimal maintenance design. Requiring no acclimation, Unfazed Luxury Vinyl is a solution for a quick install. The proprietary core provides indent resistance and Optique Coating offers scuff, scratch and stain resistance. &#;Unfazed is always...

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• Product Beats, News
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JiaShiYiBao Enters Agreement with Unilin

[Waregem, Belgium] Unilin announced that Zhejiang Jiashiyibao Flooring Co. Ltd. (&#;Jiashiyibao&#;) entered into licensing agreements for four technologies. This marks a stride in their pursuit of innovation, enabling them to add to their flooring collections with design choices and functionality, addressing the varied tastes of consumers. JiaShiYiBao will incorporate a number of different technologies: Matte Bevel, Pressed Bevel, Unigrout and FlinTile. One of the innovations is FlinTile, a locking system f...

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• Technology, News
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Better Together

Through membership growth & acquisition, Belknap-Haines is &#;Unstoppable&#; [Concord, N.C.] Here at the Haines Loyalty Club&#;s (HLC) annual summit, dubbed &#;Unstoppable,&#; the messaging was on strengthening service, relationships, product offerings and the collective group as a whole. Belknap-Haines CEO Ray Mancini shared with attendees here that although business was down a bit last year, things are beginning to get better. &#;In we don&#;t expect an unbelievable year but we do think the tides are turni...

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NRF Forecasts Retail Sales

[Washington] The National Retail Federation today forecast that retail sales will increase in between 2.5 percent and 3.5 percent to between $5.23 trillion and $5.28 trillion. The announcement was made during NRF&#;s fourth annual State of Retail & the Consumer virtual discussion on the health of the American consumers and the retail industry. &#;The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the ...

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Discovering Decking

The interest in outdoor living spaces has increased over the years and decking speci&#;cally has been a growing trend in residential spaces. &#;With more homeowners opting to stay put and invest in home upgrades rather than move, we&#;re seeing more interest in decking remodels. This is a great way to extend the home&#;s square footage, create a new, usable space, and spend more time outdoors,&#; stated CALI&#;s president, Doug Jackson. UNTAPPED MARKET Installation expertise is also moving outdoors. This &#;largely u...

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KBIS/IBS Offers Business Opportunities

[Las Vegas] At The Kitchen & Bath Industry Show (KBIS) and The National Association of Home Builders (NAHB)&#;s International Builders&#; Show (IBS), held in the Las Vegas Convention Center, brought more than 100,000 people from all over the United States to explore the latest offerings from vendors seeking to display their best and their most inspiring at the show. &#;KBIS and IBS have been co-locating for 11 years to collectively host Design and Construction Week (DCW), the largest annual gathering of r...

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Myers Announces New Atlanta Facility

[Atlanta] Ray and Rick Myers, owners of Myers Carpet Company, and Chris Fonville, Myers Flooring Atlanta&#;s manager, along with Justman and Hunter Myers, announced the opening of their floor covering store in Atlanta, Ga. The new facility is located at 926 Chattahoochee Avenue, N.W. The renovated 80,000 square foot building includes a 25,000 square foot showroom and 55,000 square foot custom rug workroom and warehouse. Myers Carpet Company was the first and remains the oldest carpet outlet in Dalton, Ga....

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Bright Futures

FCICA predicts positive outlook at spring meeting [Dalton] The Flooring Contractors Association (FCICA), held its spring meeting here earlier this month, with an optimistic, forward-thinking event, highlighting both the opportunities in the industry as well as challenges and ideas to overcome them. Kelley Fain, executive vice president for Shaw Industries&#; Commercial Division, delivered the keynote speech, entitled &#;The Power of Perspective&#; covering the outlook for the commercial business and previewin...

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Community Connections

Alliance Flooring links arms with its dealer members [Orlando] Messaging at the Alliance Flooring Convention here at the Rosen Shingle Creek earlier this month was clear &#; moving towards a better future requires community made of fellowship, mentorship and leadership. Convention&#;s theme, The Next Generation, aimed at shaping and empowering the next gen, Ryane Dunn, co-CEO, told FCW , &#;When the community is healthy, everything falls into place.&#; Here at The Next Generation, there was a clear focus on arm...

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Products & Programs

[Banff, AB, Canada] One of the hallmarks of NFA meetings is the vendor/member day when each retail member sits with every preferred vendor present rotating to one after the other for a full day of intentional conversation and product discussions. And beyond flooring products shown here, the NFA welcomed technology companies to the show floor to help power members power both back office and their consumer facing platforms. Roomvo gave NFA members a sneak peek at the next generation of Roomvo that will gi...

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Performance Accessories Enhances Portfolio

[Calhoun, G.A.] Performance Accessories offers trims and transitions, stair solutions, adhesives, underlayments and cleaners &#; designed to complement and complete flooring installations. Performance Accessories is enhancing its portfolio with new innovations and upgrading its digital experience to address industry challenges. &#;From the beginning, Performance Accessories products were created to work together seamlessly,&#; said Katherine Baxter, senior product manager of Performance Accessories. &#;We conti...

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NFA Networks Up North

[Banff, Alberta, Canada]  FCW  spent time here in Banff to hear about the start of from board members of the National Floorcovering Alliance (NFA) &#; where they are winning and the initiatives being taken to succeed in their markets now and into the future. Among the strategies employed are exclusive products, creative advertising and diverse offerings. These board members said the year has started unpredictable with highs and lows. &#;It has been inconsistent,&#; reported Dave Chambers, Nebra...

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