by Audrey Oh

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There are currently more than 3 billion smartphone users worldwide and this figure is projected to increase year-on-year. Unsurprisingly, businesses are increasingly using SMS (Short Message Service) messaging as part of their customer service and engagement strategies. SMS marketing allows you to schedule and broadcast customised messages to groups or individual recipients. It&#;s a great way to capture the attention of your target audience and to encourage an immediate response. 

We may not all be on our 24/7, but many of us are inseparable from our mobile phones. So why should you invest time and money in SMS messaging? Is it right for your business? We&#;ve put together the top eight benefits of bulk SMS marketing to help you decide.

1. Instant Impact
   Unlike emails, which may not be picked up for days, or direct mail, which may take days to be delivered, an SMS takes less than 7 seconds to reach the intended recipient. Provided you have the correct number, you can rest assured your message will be delivered &#; and ultra-fast too.
2. High Open Rate
   The open rate of SMS messages has been reported to be as high as 99% compared to just 20% for emails. Of course, not everyone who reads your text will respond. But it stands to reason there is a higher chance of someone responding to your marketing if they&#;ve seen your message than if they have not. People open nearly every text message they receive, many choose to delete an without opening it.
3. Customisable Campaigns
   Bulk SMS marketing allows you to target your whole database of contacts, a sub-group or even an individual. Personalising your marketing campaign is key to its success. You&#;ll want to send a different text to prospects than to existing customers, for example. It&#;s quick and easy to set up templates and customise an SMS each time you send one out. Consumers are much more likely to respond to a message that appeals specifically to them than to a generic or irrelevant message.
4. Impressive Conversion Rate
   At around 6%, response rates for are notoriously low. However, a response rate of 45% for SMS is not unusual and may often be even higher. Most people respond to a text within 90 seconds, compared to 90 minutes for . Whatever the objective of your marketing campaign &#; promotions, surveys or sign-ups &#; you will receive a higher response rate than with any other marketing strategy with SMS.
5. Few Barriers to Delivery
   Marketing emails often never reach their intended recipient due to spam filters. This is not the case with SMS. There are no barriers to delivery, so SMS messaging is highly reliable.
6. Minimal Effort Required from Recipients
   There is a 160-character length for SMS, forcing marketers to deliver their message in a concise, easy-to-read way. Brief messages make it much easier for recipients to understand the crux of your SMS campaign than if they have to wade through a lengthy . Most service providers offer a variety of features that makes responding to your bulk SMS marketing a breeze. The easier you make it for the recipient to read, understand and respond to your message, the more likely they are to do so!
7. Cost-Effective
   Compared to the cost of other marketing methods, such as TV, radio or print, SMS bulk marketing is very affordable. Messaging is low cost and delivers a higher return on investment (ROI) than many other marketing strategies, making it a cost-effective and sustainable option.

   Instant Opt-In and Opt-OutRecipients can opt-in or opt-out of your SMS marketing at the touch of a button. While you might see this as a disadvantage, it&#;s important for your business and consumers that you only target individuals who are interested in your product or service. This stops you wasting time and money on cold leads, builds your reputation as a trustworthy company and protects individuals from unwanted marketing. 

SMS marketing has almost limitless potential due to the sheer number of smartphone users worldwide and the extraordinary open rates. The benefits of bulk SMS marketing for small business are many and varied. 

Why not check out Callstream&#;s bulk SMS service and talk to our team about signing up or adding this to your existing package? Call us on 400 and get started today.

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June 23, SMS 101 5 min read | Sinch Messagemedia wrote in blogJune 23,

As a marketing channel, SMS is booming. And for good reason. Nomophobia (aka fear of losing your mobile ) is real, folks &#; your customers love looking at their phones.

As brands jump on board with SMS, the leaders are racing ahead by embracing automated, bulk SMS marketing to broadcast compelling messages to the masses as quickly and cost-effectively as possible. 

Bulk text messaging uses a high-volume SMS gateway service to send a single message &#; which can easily be personalized &#; to as many people as you want. And it works. 

Want to convince your team that bulk SMS marketing is the way to go? Here are seven big benefits no marketer wants to miss out on.

1. Ramp up results with high cut-through

It&#;s noisy out there. And it can be hard for marketers to catch customers&#; attention &#; not to mention their wallets &#; when so many brands and channels are vying to be heard. 

Nothing cuts through the noise better than a simple text message.

With a 98% open rate, you know your messages are seen. Even better, they get seen fast. People open 90% of messages within 90 seconds. That&#;s what we call timely, targeted marketing.

2. Cut costs with an affordable SMS plan

As budgets shrink, you need to think carefully about where you spend your marketing dollars.

Bulk SMS marketing is not only cost-effective, but it delivers huge bang for your buck. With most messages costing just a few cents and plans starting from less than $40 a month, you can get up and running without much overlay &#; and then watch the results pour in.

3. Deliver unbelievable ROI

Given its high cut-through, swift conversion rates and low cost, SMS can deliver out-of-this-world ROI. Whether you&#;re measuring responses, click-throughs or sales, text messaging is virtually guaranteed to get results.

The company is the world’s best bulk sms marketing service supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

TOP TIP: From a single $250 SMS campaign, one real estate agent sold 20 property listings with a commission of $137K in one month. That&#;s 500x ROI.

4. Get up and running with bulk SMS, fast

Like the idea of getting your message out to the masses as quickly and easily as possible? Bulk SMS ticks all the boxes here.

With a text messaging platform like MessageMedia, you can set up an account in less than a minute. There are no complex tools or platforms to learn. Just one intuitive interface for connecting with all your customers.

And by integrating with your preferred marketing platform, you can keep everything in one place and get things done faster.

5. Bulk out a powerful range of use cases

From discounts to product launches, back-in-stock notifications to event invitations, there are so many opportunities to connect with your customers using bulk SMS.

Think about all of the moments in a customer&#;s journey when you currently communicate with them. Then, compare this with the cost and convenience of sending bulk text messages. If it makes sense to send SMS instead, do it.

Want to give it a try?

See how our text messaging platform works with a free trial.

Let&#;s go

6. Make every message personal

Mass marketing is so last decade. Today, customers prefer personalized campaigns that speak to them directly. The good news? Personalisation is easy with bulk SMS marketing.

You can customize bulk messages with content ranging from a customer&#;s first name to their birthday, or from product names to discount codes. Whatever makes sense for the bulk message you&#;re sending.

7. SMS is an awesome team player

Marketing is a team effort. All your channels should work together, helping each other get the best results. SMS more than proves its place on the team, helping drive traffic to other channels and supporting your overall marketing goals. 

For example, if you see that customers aren&#;t opening emails, follow up with a quick text so they know it&#;s in their inbox. On the flip side, you could use social media to get customers to opt-in to receive SMS messages about flash sales.

RELATED: Learn how online retailer Vinomofo boosted conversions by 21% by adding SMS to their workflows.

8. Help customers feel heard

Did you know you can easily enable two-way conversations, even with bulk, automated texts? It&#;s a great way to boost engagement and help your customers feel seen and heard.

For example, a quick &#;Reply Y or N&#; for appointment reminders can be super helpful to your team. Or, you could create polls or seek feedback from customers about the quality of your service.

RELATED: To capture customer feedback, Wilson Group restaurants send an automated SMS survey once diners leave. By making it as easy as pie for patrons to provide feedback, they now get 6x more reviews and a better star rating on Google.

9. Set and forget with automation

As well as helping you broadcast messages to more customers, bulk SMS helps free up your team&#;s time, too. Use SMS automation to trigger the sending of timely messages &#; such as support call follow-ups, new sales or lead gen opportunities, meeting reminders and so much more. This way, there&#;s no risk that your sales or support team accidentally forget to hit &#;send&#;.

Ready to get started with bulk SMS marketing?

Now that you&#;re sold on the benefits of bulk SMS marketing, it&#;s time to make it work for you and your business. Sign up for a free trial today.

If you are looking for more details, kindly visit Two-Way Communication Service.