Newly-released Elderberry Supplements Market analysis report by Future Market Insights reveals that global sales of Elderberry Supplement in was held at US$ 1.1 Billion. With 8.9% projected growth from to , the market is expected to reach a valuation of US$ 2.9 Billion by the end of the forecast period. Capsules are expected to be the highest revenue-generating form of Elderberry Supplements, projected to grow at a CAGR of over 8.8% from to .
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Attributes Details Elderberry Supplements Market Size Value In US$ 1.1 Billion Elderberry Supplements Market Size Value in End of Forecast () US$ 2.9 Billion Elderberry Supplements Market CAGR ( to ) 8.9% USA Elderberry Supplements Market CAGR ( to ) 7.8% Key Companies CoveredDon't pay for what you don't need
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As per the research of Elderberry Supplements Market by Future Market Insights - a market research and competitive intelligence provider, historically, from to , the value of the Elderberry Supplements Market increased at around 12.1% CAGR. With an absolute dollar opportunity of US$ 1.7 Billion, the market is projected to reach a valuation of US$ 2.9 Billion by .
The key drivers influencing Elderberry Supplements Markets Expansion include its health benefits to ease flu symptoms or other bacterial infections. They are known for their immune health benefits due to their being rich in vitamins and antioxidants. They also have high levels of flavonoids which support the body to fight free radicals.
According to WHO, seasonal flu causes around 3 to 5 million severe cases around the world and around 0.3 to 0.6 million deaths due to respiratory health complications. A study where 312 Airplane travelers took 300 mg elderberry capsules three times a day during flu season concluded that travelers who took capsules recovered faster. Elderberry supplements are also known to be among the popular immunity-boosting supplements as about 25% of USA consumers associate elderberry supplements with immunity. Elderberry supplements not only prevent flu but also helps improve flu symptoms in case of infections.
Covid-19 has significantly increased the demand for immunity-boosting supplements as according to SPINS data, elderberry supplement sales increased by around 169% reaching up to US$ 265.8 Million in the USA during 50 weeks ending November . The gain in popularity of elderberry supplements is likely to stick around even post-pandemic due to changed consumer behavior towards health supplements.
In , research on healthy volunteers revealed that even tiny dosages of elderberry may lower blood cholesterol. As the World Health Organization estimates that 133 million people in the five main EU nationsFrance, Germany, Italy, Spain, and the United kingdomhave high cholesterol levels. The benefit of elderberry supplements in lowering blood cholesterol can increase their demand in these countries.
Companies manufacturing and selling elderberry supplements are promoting the health benefits of elderberry supplements through internet marketing and publishing blogs and answering consumer questions. The elderberries are also sold in supermarkets, drug stores, and pharmacies to enhance customer reach. These company strategies and health benefits are expected to increase the demand for elderberry supplements in the market.
Nandini Roy ChoudhuryPrincipal Consultant
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North America is a prominent shareholder of the Elderberry Supplements Market with a market size of US$ 461.5 Million in and is estimated to reach US$ 515. 4 Million in . It is projected that the region will have a market worth US$ 1.2 Billion by .
Elderberry supplements are available in the gummies form which makes them popular among younger age groups as they suffice daily immunity needs. North America holds the largest share of the global gummy market with about 38% of the total gummies market worth over US$ 16 Billion. Elderberry is among the most popular ingredients used for gummies to promote immune health benefits.
The United States Elderberry Supplements Market is expected to grow to be worth US$ 944.9 Million by , with an absolute dollar growth of US$ 497.5 Million from to . The market in the United States has grown at a CAGR of 10.5% from to and is expected to grow at a CAGR of 7.8% from the year to .
Customers' preference for organic foods significantly increased as in , the sales of organic foods reached nearly US$ 58 Billion in the USA accounting for 4% of total food sales. This preference is also likely to transition toward customers' demand for organic supplements. To match the customer demand USA companies such as Gaia Herbs have USDA-certified organic elderberry supplements in various forms such as syrups, gummies, and capsules for elders as well as children.
The United Kingdom Elderberry Supplements Market is expected to grow to be worth US$ 134.6 Million by , with an absolute dollar growth of US$ 72.7 Million. The market in the United Kingdom has grown at a CAGR of 10.9% from to and is expected to grow at a CAGR of 8.1% from to .
In , the sales of over-the-counter vitamins and minerals in the United kingdom were around US$ 560 Million, and cold, and cough medications sales were around US$ 519 Million marking a growth of around 12% between and . These factors have been influencing the sales of elderberry supplements in the United kingdom as they are primarily used as immunity-boosting vitamin supplements and remedies for cold symptoms.
The Market in South Korea is expected to grow to be worth US$ 116.9 Million with an absolute dollar growth of US$ 69 Million. The market in the country has grown at a CAGR of 12.9% from to and is expected to grow at a CAGR of 9.3% from to .
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South Korea is known for its skincare products around the world as the nation has high beauty standards. This results in evolving and growing market for skin care products. The famous 10-step skincare routine shows the willingness of customers to spend on skin care in South Korea.
The International Journal of Molecular Science tested plant-derived antioxidants such as elderberry for skin and suggested that elderberry has properties such as astringent, microbe resistance, and capillary-stabilizing that can help reduce skin marks and tighten pores. These skin benefits are expected to gain demand in the skin care industry of South Korea for elderberry supplements.
In China, the market is expected to grow to be worth US$ 248.1 Million with an absolute dollar growth of US$ 151.8 Million till . The market in China has grown at a CAGR of 13.7% from to and is expected to grow at a CAGR of 9.9% from the year to .
Elderberry has been used in China since ancient times. In traditional medicine, elderberry known as Jie Gu Mu is known to have excellent benefits in boosting the immune system and being an energy powerhouse for the body. China is known to have traditional herbal teas with healing properties. Elderberry tea is also part of its traditional herbal teas.
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Elderberry Supplement in the form of capsules is projected to witness the fastest growth as it has grown at a CAGR of 11.6% from to and is expected to grow at a CAGR of 8.8% from to .
The capsule form of medications tends to absorb faster and have higher bioavailability and taste better compared to tablets. This advantage of capsules is tending to have more demand for elderberry capsules in the market.
The Elderberry Supplements market in the pharmaceuticals is projected to witness significant growth as it has grown at a CAGR of 11.1% from to and is expected to grow at a CAGR of 8.7% from to .
Elderberry supplements are primarily known for their medicinal uses in preventing and treating bacterial and viral infections. The companies that produce elderberry supplements market them as health supplements. This can cause the demand for elderberry supplements more in pharmaceuticals than in the food and beverage industry.
Key players in the market are Jarrow Formulas, Inc., Solgar, Inc., Natures Bounty, Ancient GreenFields Pvt. Ltd., Gaia Herbs, Now Foods, Archer Daniels Midland Company, Glanbia plc, Blackmores and Nutraceutical International Corporation.
The companies are manufacturing elderberry supplements in the form of capsules, syrups, and gummies. They are also launching new products to match up with the consumers needs for organic and vegan options for these immunity supplements.
A few of the recent developments in the Elderberry Supplements Market are
The market is valued at US$ 1.1 million in .
Nektium and Gaia Herbs are key WiFi extenders market players.
Pharmaceuticals is estimated as a key segment in the global market.
Players opt for high-quality and sustainable products for consumers.
China dominates the elderberry supplements market.
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